20 Reasons I Switched from Canva to @AdobeExpress @philpallen

Phil Pallen
17 Aug 202325:20

TLDRIn this video, Phil Palin, a brand strategist and Adobe Express Ambassador, makes a compelling case for why he prefers Adobe Express over Canva for content creation. He lists 20 reasons, highlighting features like campaign creation, generative AI, and the ability to import and enhance PDFs. He also emphasizes Adobe Express's seamless integration with other Adobe apps, its robust brand and library management, and its high-quality add-ons. Palin also discusses the importance of Adobe's commitment to ethical AI and transparency, and he demonstrates how Adobe Express simplifies tasks like removing backgrounds and creating QR codes. He concludes by encouraging viewers to try Adobe Express for themselves and shares a detailed blog post for further comparison.


  • 🎨 Adobe Express is the preferred platform for content creation due to its advanced features and seamless integration with other Adobe tools.
  • 🔗 Linked assets in Adobe Express save time by eliminating the need to re-upload files when making design tweaks in Photoshop or Illustrator.
  • 📚 Adobe Express Premium is included in a Creative Cloud subscription, offering added value to existing Adobe users.
  • 🏢 The Brand feature in Adobe Express allows for comprehensive management of logos, colors, and other graphic elements, including video.
  • 📈 Adobe Express offers high-quality add-ons, such as Brand Fetch for accessing logos and Adobe Fonts for premium typography options.
  • 🌐 Adobe's generative AI, Adobe Firefly, provides text-to-image and text effects capabilities, with a focus on ethical and transparent AI usage.
  • 📊 Attention Insight, an add-on in Adobe Express, uses AI to help designers understand where attention is drawn on their designs for better engagement.
  • 👥 Adobe Express facilitates collaboration with features like shared projects and threaded comments, streamlining the design approval process.
  • 📝 The platform supports campaign creation with ease, allowing users to manage multiple page sizes and formats within a single project.
  • 📅 Adobe Express allows for direct scheduling and posting on social media platforms, with the added functionality of saving drafts for later editing and approval.
  • 🌟 Adobe Express is positioned as a sophisticated yet user-friendly creative hub, suitable for both beginners and professionals in the creative industry.

Q & A

  • What is the main topic of discussion in the video?

    -The main topic of the video is the comparison between Canva and Adobe Express, with a focus on why the speaker prefers Adobe Express for content creation.

  • What are some of the key features that Adobe Express offers which Canva does not?

    -Adobe Express offers features like campaign creation with resize and different page sizes, generative AI, importing and enhancing PDFs, and quick add-ons like brand fetch, a color blindness simulator, and attention insight.

  • How does Adobe Express integrate with other Adobe applications?

    -Adobe Express integrates seamlessly with other Adobe applications like Photoshop and Illustrator, allowing for linked assets that eliminate the need to download and upload files every time a design tweak is made.

  • What is the advantage of using Adobe Express for teams?

    -Adobe Express allows users to create a 'brand' where they can upload all logos, colors, graphic elements, fonts, images, and even videos, making it easy to share and ensure everyone stays on brand.

  • How does Adobe Express handle generative AI in a responsible manner?

    -Adobe has built its solutions in-house on fully licensed material, ensuring transparency and avoiding ethical and legal gray areas. Adobe also provides information about when AI was used to generate or alter content, which helps prevent misinformation.

  • What is the significance of Adobe Fonts integration in Adobe Express?

    -Adobe Fonts integration in Adobe Express provides access to a premium and extensive library of fonts, which are considered the best by design professionals. It also helps maintain consistency with brand fonts across different platforms.

  • How does Adobe Express assist with accessibility in design?

    -Adobe Express includes a color blindness simulator add-on that allows designers to see how someone with a specific form of color blindness would perceive their design, ensuring accessibility.

  • What is the 'attention insight' add-on in Adobe Express and how does it help designers?

    -The 'attention insight' add-on is an AI tool that provides a heat map to help designers understand where attention is drawn on their design. This can guide adjustments in layout, colors, contrast, and white space to achieve the intended focus.

  • How does Adobe Express facilitate campaign creation?

    -Adobe Express allows users to organize all campaign graphics for various social media platforms in one project with different page sizes, making it easier to manage and update campaign materials.

  • What are the benefits of using Adobe Express for social media posting?

    -Adobe Express enables users to schedule posts directly on platforms like Facebook, Instagram, and LinkedIn. It also allows for the addition of multiple images and the option to save posts as drafts for future editing and approval.

  • How does Adobe Express support commercial use of generative AI?

    -Adobe Express is designed to be commercially safe with generative AI, ensuring that users can confidently use the generated content for commercial purposes without legal or ethical concerns.



🎨 Adobe Express vs. Canva: Creative Hub Comparison

Phil Palin, a brand strategist and Adobe Express Ambassador, discusses the reasons for his preference for Adobe Express over Canva. He highlights features like campaign creation, generative AI, and integration with other Adobe products. The video is sponsored by Adobe Express, and Phil provides a link to a more detailed blog post for further reading.


📚 Seamless Adobe Ecosystem Integration

The paragraph emphasizes the seamless integration of Adobe Express with other Adobe applications like Photoshop and Illustrator. It showcases the convenience of linked assets, the premium version's inclusion in Creative Cloud subscriptions, and the powerful brand and library features that allow for efficient team collaboration and consistent branding.


🌐 Add-ons and High-Quality Assets in Adobe Express

This section focuses on the add-ons available in Adobe Express, including brand fetch for accessing logos and high-quality elements. It also mentions the ability to create a mock ad using Nike as an example and the integration with Adobe Stock for accessing a vast library of photos, videos, and now audio.


🛠️ Layers, Remove Background, and Quick Actions in Express

The paragraph details the user-friendly layer system in Adobe Express, similar to Photoshop, and the 'remove background' feature. It also discusses the range of quick actions and one-click functions available in Express, such as animations, resizing, and QR code creation, which are not as easily accessible in Canva.


📈 High Fidelity Editability and Generative AI in Adobe Express

The speaker praises Adobe Express's high fidelity editability and the ethical approach to generative AI, contrasting it with Canva's less transparent AI practices. Adobe's commitment to transparency and the creation of a governing body for AI use is highlighted, emphasizing the company's focus on creators' best interests.


🚀 Creative Workflow with Adobe Firefly and Add-ons

The paragraph explores Adobe Firefly's generative AI integrations, such as text to image and text effects, offering a unique creative experience. It also discusses the importance of accessibility with the color blindness simulator and attention insight tools, which help designers create more inclusive content.

📊 Campaign Organization and Social Media Integration

The final paragraph covers the ease of campaign creation in Adobe Express, allowing for organization of various graphics in one project. It also touches on the ability to collaborate with team members, share designs on social media platforms directly from Express, and schedule posts for future dates, emphasizing the tool's comprehensive feature set for social media marketing.



💡Adobe Express

Adobe Express is a cloud-based design tool that allows users to create visual content for social media, marketing materials, and more. It is part of the Adobe ecosystem and is highlighted in the video as a preferred platform for content creation due to its seamless integration with other Adobe products and its advanced features like generative AI, linked assets, and brand management capabilities.


Canva is an online design and branding tool that offers a wide range of templates for creating social media graphics, presentations, posters, and other visual content. In the video, Canva is compared to Adobe Express, with the presenter discussing reasons for their preference for Adobe Express, despite acknowledging Canva's popularity and accessibility.

💡Generative AI

Generative AI refers to artificial intelligence systems capable of creating new content, such as images, text, or music, based on input prompts. In the context of the video, Adobe Express is praised for its responsible and transparent use of generative AI through Adobe Firefly, which allows users to generate images and text effects, ensuring commercial safety and ethical considerations.

💡Brand Libraries

Brand Libraries in Adobe Express are a feature that allows users to upload and manage their brand's logos, colors, fonts, images, and videos in one centralized location. This feature is emphasized in the video as a powerful tool for maintaining brand consistency across various design projects and for team collaboration.

💡Creative Cloud

Creative Cloud is a subscription service from Adobe that gives users access to a suite of creative applications and services. The video mentions that Adobe Express Premium is included in a Creative Cloud subscription, which is beneficial for users who already utilize other Adobe apps like Photoshop and Illustrator.

💡Linked Assets

Linked assets in Adobe Express refer to the ability to link design elements, such as logos or graphics, to their original files in programs like Photoshop or Illustrator. This allows for dynamic updates across multiple designs, saving time and ensuring consistency. The video demonstrates how this feature streamlines the design process and eliminates the need for repetitive file downloading and uploading.

💡Adobe Fonts

Adobe Fonts is a font library that provides users with access to a wide selection of premium typefaces. In the video, it is mentioned that Adobe Express integrates with Adobe Fonts, allowing users to choose from a vast array of fonts for their designs, enhancing the sophistication and professionalism of their content creation.

💡Content Authenticity Initiative

The Content Authenticity Initiative is a program created by Adobe to promote transparency and ethical use of AI and other technologies in content creation. The video discusses the importance of this initiative in ensuring that the AI-generated content is used responsibly and that creators can confidently indicate when AI was involved in the creation process.

💡Campaign Creation

Campaign Creation in Adobe Express is the process of organizing and creating a series of related marketing materials, such as social media graphics, within a single project. The video highlights the ease with which users can manage different page sizes and elements for a cohesive marketing campaign, emphasizing the efficiency and organization this feature provides.

💡Social Media Integration

Social Media Integration in Adobe Express allows users to directly share their designs on various social media platforms from within the application. The video showcases how this feature simplifies the process of posting content on platforms like Facebook, Instagram, and LinkedIn, including the ability to schedule posts and manage drafts.

💡Accessibility Tools

Accessibility Tools in Adobe Express, such as the Color Blindness Simulator and Attention Insight, are designed to help creators ensure their designs are inclusive and attention-grabbing. The video demonstrates how these tools allow users to preview how their designs may appear to individuals with color vision deficiencies and to understand where attention is drawn within a design.


Switched from Canva to Adobe Express for content creation due to its advanced features.

Adobe Express is a go-to platform for campaign creation with resize and different page sizes.

Innovative generative AI capabilities are done responsibly in Adobe Express.

Importing and enhancing PDFs is made easy with Adobe Express.

Quick add-ons like brand fetch and a color blindness simulator are included in Adobe Express.

Attention Insight and other add-ons provide significant advantages over Canva.

Adobe Express serves as a creative hub integrating seamlessly with other Adobe flagship apps.

Linked assets in Adobe Express eliminate the need for constant file downloading and uploading.

Adobe Express Premium is included in a Creative Cloud subscription at no additional cost.

Powerful brand management with the ability to upload logos, colors, and graphic elements in Adobe Express.

Libraries in Adobe Express allow for design elements to be accessible to a team.

Brand fetch in Adobe Express provides access to high-quality assets and logos.

Auto icon add-on in Adobe Express presents icons in shapes for a cohesive design.

Adobe Fonts integration in Adobe Express offers premium font options for design sophistication.

Font recommendations in Adobe Express assist in choosing the best fonts for a design.

Layers in Adobe Express are similar to Photoshop, offering a clear view and easy management of design elements.

Remove background feature in Adobe Express provides a quick and perfect background removal.

Quick actions and one-click functions in Adobe Express streamline the design process.

High fidelity editability of imported files in Adobe Express is superior to other tools.

Generative AI in Adobe Express is transparent and built on fully licensed material.

Adobe Express is part of the Content Authenticity Initiative, promoting transparency in AI usage.

Campaign creation in Adobe Express is more organized and efficient compared to Canva.

Adobe Express allows for real-time collaboration and design sharing with team members.

Direct posting and scheduling of created content on social media platforms from Adobe Express.