Apple Close to Putting ChatGPT on iPhone

Bloomberg Technology
13 May 202404:16

TLDRThe transcript discusses the potential impact of Apple integrating advanced AI, such as ChatGPT, into its iPhone. It highlights investor anticipation for Apple's strategic move and the potential benefits for iPhone sales. However, concerns are raised about Apple's reliance on iPhone revenue and the company's ability to compete with other tech giants in AI. The discussion also touches on the smartphone market, the 5G upgrade cycle, and the challenges Apple faces in leveraging AI without relying on competitors like Google or Microsoft. Additionally, there's a mention of Apple's services and hardware sales decline, suggesting a possible future impact on the company's stock.


  • 📱 Apple is considering integrating advanced AI, like ChatGPT, into the iPhone to boost sales and investor interest.
  • 🚀 Investors are eager to see Apple's strategy for leveraging AI, whether through Google or OpenAI, to advance its technology.
  • 📉 There are concerns that integrating AI might not significantly boost iPhone sales, which account for half of Apple's revenue.
  • 🔍 The discussion in the smartphone market is shifting towards Android and Snapdragon processors as potential leaders.
  • 📲 Tom Anderegg suggests that if AI integration helps sell iPhones next year, it would be beneficial for Apple.
  • 📈 The potential for an upgrade cycle is seen as secondary to the 5G upgrade cycle, which had significant carrier investment.
  • 💰 Apple's over-reliance on iPhone sales is a concern, with the need for diversification into services and other areas.
  • 🚗 There is a sentiment that Apple should return to the automotive sector, with perceived opportunities to outperform Tesla.
  • 🤖 AI could significantly boost Apple's sales and profits in the long term, but the short-term impact may be less substantial.
  • 🤔 The challenge for Apple lies in choosing whether to use OpenAI or Google for AI integration, considering its relationship with Microsoft.
  • 🌐 The expansion of Apple's services to more countries, including China, Japan, France, and Germany, could marginally help its position.

Q & A

  • What is the investor base eager to see Apple do?

    -The investor base is eager to see Apple's strategy for integrating advanced AI technology, whether it's through Google or OpenAI, to potentially boost iPhone sales and overall company performance.

  • Why is there a concern that the AI integration may not boost iPhone sales?

    -Despite the potential of AI to enhance the user experience, there is a concern that the immediate impact on iPhone sales may not be significant, as the smartphone market is currently more focused on Android devices powered by Snapdragon processors.

  • What is Tom Anderegg's opinion on the potential of AI to help sell iPhones?

    -Tom Anderegg believes that if AI integration can help sell iPhones in the following year, it would be a positive development for Apple.

  • What is the current state of the smartphone market?

    -The smartphone market is currently dominated by Android devices, primarily powered by Snapdragon processors, and there is an ongoing discussion about the future direction of smartphones.

  • How does the 5G upgrade cycle compare to the potential AI-driven upgrade cycle?

    -The 5G upgrade cycle is considered more significant due to the billions of dollars invested by carriers to upgrade their networks, making it a key driver for new device sales. The AI-driven upgrade cycle is seen as a potential but less immediate factor.

  • What is the current reliance of Apple's revenue on iPhone sales?

    -Apple is heavily reliant on iPhone sales, with half of their revenue last year coming from this product line.

  • What is the role of services in Apple's strategy?

    -Services are a key driving force in Apple's strategy, as the company aims to diversify its revenue streams beyond hardware sales.

  • What are the concerns about Apple's position in the AI race?

    -There are concerns that Apple may be lagging behind in the AI race, and that their pivot away from cars may have been too late to make a significant impact.

  • Why does the speaker wish Apple would return to the car industry?

    -The speaker, being a Tesla Model 3 owner, sees numerous opportunities for Apple to innovate and potentially outperform current offerings in the automotive industry.

  • What is the potential short-term impact of AI on Apple's sales and profits?

    -AI could have a positive short-term impact on Apple's sales and profits, particularly if they can market an interesting AI feature in future iPhone models like the iPhone 16.

  • What are the 'frenemies' in the context of Apple's AI strategy?

    -The term 'frenemies' refers to companies that are both competitors and partners, such as Microsoft and Google, which Apple must consider when deciding whether to leverage their AI technologies.

  • How do most respondents on social media view the potential Apple-OpenAI collaboration?

    -Most respondents believe that a collaboration between Apple and OpenAI would be good for Microsoft, considering Microsoft's involvement with OpenAI.

  • What is the potential impact of hardware sales decline on Apple's services?

    -A continued decline in hardware sales could lead to lower services sales, posing a challenge for the company's stock performance.



📈 Investor Interest in Apple's Strategy

The paragraph discusses the investor community's anticipation for Apple's strategic moves, particularly in leveraging AI technologies like Google or OpenAI. It suggests that such advancements could excite investors, but expresses concerns about the lack of a significant boost in iPhone sales, which still account for a substantial portion of Apple's revenue. The discussion also touches upon the smartphone market's shift towards Android and Snapdragon processors, and the potential for an upgrade cycle driven by 5G technology. The speaker remains skeptical about Apple's ability to regain a competitive edge in the AI space within the next 12 to 18 months.




ChatGPT is a language model developed by OpenAI that is designed to generate human-like text based on given prompts. In the context of the video, it is suggested that Apple might be close to integrating ChatGPT into the iPhone, which could potentially enhance the user experience and capabilities of the device's AI assistant, Siri.


Investors are individuals or entities that put money into financial assets with the expectation of generating a profit. In the video, it is mentioned that investors are eagerly awaiting Apple's strategy regarding AI integration, indicating their role in influencing corporate decisions and their interest in the company's future direction.

💡iPhone Sales

iPhone sales refer to the revenue generated from the sale of Apple's iPhone devices. The script discusses concerns that despite being a significant source of Apple's revenue, iPhone sales may not receive a substantial boost from the potential integration of advanced AI like ChatGPT.


NVIDIA is a technology company known for its graphics processing units (GPUs) and artificial intelligence technologies. The mention of NVIDIA in the script implies that the company could be indirectly affected by Apple's AI strategy, possibly in relation to the chips used in iPhones or other devices.

💡Hyperscale Cloud Computing

Hyperscale cloud computing refers to a rapidly growing sector of cloud computing where organizations run services at a massive scale, typically to support large customer bases. In the context of the video, it is mentioned alongside Azure and Google Cloud, suggesting that these platforms could be part of the broader AI and tech landscape that Apple's strategy may interact with.

💡5G Upgrade Cycle

The 5G upgrade cycle refers to the period during which consumers and businesses adopt 5G technology, replacing older 4G technology with newer, faster 5G-enabled devices. The script suggests that the 5G upgrade cycle was significant for carriers and that any potential AI-driven upgrade cycle for smartphones would be secondary to it.

💡Artificial Intelligence (AI)

Artificial Intelligence (AI) is the field of computer science that focuses on the creation of intelligent machines capable of performing tasks that typically require human intelligence. In the video, AI is central to the discussion about Apple's potential strategies and its impact on future iPhone sales and the company's overall direction.


Siri is Apple's voice-activated AI assistant that is integrated into its devices, including the iPhone. The script suggests that there is an opportunity for Apple to improve Siri by leveraging advanced AI technologies, which could make the assistant more competitive with other voice-activated assistants on the market.


In the context of the video, 'services' likely refers to the suite of subscription-based offerings that Apple provides, such as iCloud, Apple Music, and Apple TV+. The discussion indicates that while hardware sales may be declining, services are a key area of growth and revenue for Apple.


The term 'frenemies' refers to entities that have both friendly and competitive relationships. In the script, it is used to describe the complex dynamics between Apple and other tech giants like Microsoft and Google, especially in the context of AI and its potential integration into smartphones.

💡Vision Pro

Vision Pro, as mentioned in the script, seems to be a product or service that has been discussed at an enterprise level, possibly related to Apple's offerings. The reference suggests that it may have a higher price point and could be significant for understanding Apple's approach to pricing and market positioning.


Apple is considering integrating ChatGPT into the iPhone, which could excite investors.

Investors are eagerly awaiting Apple's strategy on AI integration.

The potential integration could face challenges from Alphabet's perspective.

Tom Anderegg suggests that if the integration helps sell iPhones, it's beneficial.

There's ongoing debate about the smartphone market's focus on Android and Snapdragon processors.

The upgrade cycle for smartphones post-5G is less significant than the initial 5G cycle.

Apple is heavily reliant on iPhone sales, which accounted for half of their revenue last year.

Services are a key focus for Apple, potentially driving the need for AI integration.

Concerns exist that Apple may be lagging behind in AI technology.

The speaker expresses a personal wish for Apple to return to the car industry.

AI could significantly boost Apple's sales and profits in the long term.

Realistic expectations are advised for Apple's AI capabilities over the next 12 to 18 months.

The potential benefits of AI for iPhone 16 sales are conditional on marketing.

There is skepticism about Apple's ability to reclaim a leading position in AI.

The term 'frenemy' is used to describe the complex dynamics between Apple, Microsoft, and Google.

Microsoft benefits from Apple's potential use of OpenAI due to its own involvement with the technology.

The challenge for Apple is deciding whether to leverage OpenAI or Google in AI integration.

Siri is seen as an opportunity for Apple to improve its AI capabilities.

The expansion of Apple's services to more countries could marginally help sales.

The high price point of Vision Pro may make more sense in an enterprise context.

Declines in hardware sales could negatively impact services sales, posing a challenge for Apple's stock.