Goated.vc Daily Teardowns #18 Collov.AI

Goated Guild
25 Nov 202311:54

TLDRThe transcript discusses an AI-powered interior design platform, Colov, which uses artificial intelligence to transform users' spaces based on their preferences. Users can upload a photo of their room and select a style, such as Scandinavian or Bohemian, to generate a redesigned rendering. The platform requires sign-up and offers a free version with the option to upgrade for more features. The speaker acknowledges the potential of such technology but expresses frustration with the user experience and the requirement to sign up before seeing the results.


  • 🚀 Introduction of an AI-powered interior design platform, Colov, that transforms user's spaces with the help of artificial intelligence.
  • 📸 Users can start the design process by uploading a photo of their space, indicating a user-friendly and accessible approach.
  • 🛋️ The platform offers a variety of design styles, such as Scandinavian and Bohemian, catering to diverse aesthetic preferences.
  • 📶 Mention of a wired internet connection for faster service, suggesting the importance of high-speed internet for optimal experience.
  • 🔄 The process involves a 'before and after' transformation, highlighting the visual impact of the AI's design capabilities.
  • 💡 Colov uses stable diffusion technology, indicating the use of advanced AI models for generating design renderings.
  • 🌐 The platform has a global reach with millions of images generated and a presence in over 60 customer countries.
  • 🔑 There's a need for user registration before accessing the full range of services, which might be seen as a barrier to entry.
  • 🎨 Colov offers the ability to modify and 'paint' on different parts of the design, providing a high level of customization.
  • 🏢 The platform is presented as a tool for interior designers and potentially for construction companies, indicating its versatility in the industry.
  • 💰 The business model includes a freemium approach with options to upgrade to a Pro plan for more features and credits.

Q & A

  • What is the core functionality of the AI service mentioned in the transcript?

    -The AI service, Colov, uses artificial intelligence to transform interior design aspirations into stunning, visionary design renderings by merging convenience with aesthetics.

  • How does the user initiate the interior design process with Colov?

    -To start the design process, the user simply needs to upload a photo of their space.

  • What design style does the user express interest in during the transcript?

    -The user expresses interest in a Scandinavian design style for their space.

  • Why does the user mention having a wired internet connection?

    -The user prefers a wired internet connection because it is significantly faster than Wi-Fi.

  • What frustrates the user about the AI service's sign-up process?

    -The user is frustrated because they are prompted to sign up right before they get to see the design results, which feels like a barrier to experiencing the service's 'magic.'

  • What does the user think about the role of companies like Colov in the future of technology?

    -The user believes companies like Colov are necessary because they provide user-friendly interfaces for powerful technologies like stable diffusion, which otherwise might not be accessible to the general public.

  • How does the user feel about the need for new technology versus improvements in user experience?

    -The user estimates that for the next 10 years, there is no need for new technology; instead, focus should be on iterating and improving user experiences.

  • What is the user's opinion on the importance of social proof in marketing?

    -The user acknowledges the presence of social proof, such as the mention of a million users and 20 million images generated, but does not find it particularly convincing or impressive.

  • What feature of the AI service does the user find appealing?

    -The user likes the 'before and after' aspect of the AI service, which allows them to visualize the transformation of their space.

  • What potential use cases does the user see for the AI service?

    -The user sees potential use cases for both individual users looking to redesign their spaces and professionals like interior designers or construction companies using it for presentations and planning.

  • What is the user's concern regarding the AI-generated designs and real-world products?

    -The user is curious whether the AI-generated designs incorporate actual products from retailers like Ikea or HomeGoods, allowing for seamless purchasing options.



🏠 Introduction to AI-Powered Interior Design

The video begins with an introduction to an AI-driven interior design platform, Colov, which transforms interior aspirations into impressive design renderings. The speaker discusses the ease of use, simply requiring a photo upload to initiate the design process. They also mention their personal need for a roommate and the decision to turn off Wi-Fi in favor of a wired connection for speed. The speaker then humorously sends a picture for design purposes, expressing excitement about the potential of AI in interior design.


🌐 Colov's Global Impact and User Experience

This paragraph highlights Colov's reach with a million users and 20 million images generated across 60-plus countries. The speaker acknowledges the company's success and provides a personal rating of 82 out of 100, noting the need for social proof and a clearer understanding of the output. They discuss the potential content opportunities with architecture-focused social media and their frustration with the requirement to sign up before seeing the full magic of the platform. The speaker also contemplates the technical aspects of AI and the importance of user experience in the next decade.


🛋️ Exploring Colov's Features and Potential Use Cases

The speaker explores the features of Colov, such as the ability to modify designs and the unique AAR tools for different styles. They express a preference for the Scandinavian style and consider the possibility of moving back to Norway. The speaker questions whether the platform's generated designs include real products from stores like Ikea and HomeGoods, suggesting the potential for product matching and retail integration. They also ponder the target audience for Colov, whether it's for interior designers, construction companies, or casual users looking for inspiration.




Artificial Intelligence (AI) refers to the simulation of human intelligence in machines that are programmed to think like humans and mimic their actions. In the context of the video, AI is used to transform interior design aspirations into stunning visual renderings, showcasing its application in enhancing user experience and design processes.

💡Interior Design

Interior design is the art and science of creating functional, aesthetically pleasing, and healthy indoor spaces by utilizing furniture, textiles, lighting, and other materials. In the video, the focus is on using AI to revolutionize the way interior design is approached, making it more accessible and personalized for individuals looking to redesign their spaces.

💡User Experience

User experience (UX) refers to the overall experience a person has while interacting with a system, product, or service. It encompasses all aspects of the end-user's interaction with the company, its services, and its products. In the video, the emphasis is on how AI can improve the UX by providing a more intuitive and visually appealing way for users to conceptualize and realize their design ideas.

💡Stable Diffusion

Stable diffusion is a term that likely refers to a specific AI model or technology used for generating images or content. In the context of the video, it is mentioned as the underlying technology that powers the AI-driven interior design service, suggesting that it is a key component in creating the design renderings.


Scandinavian design is a functional and minimalist design style characterized by simplicity, light colors, and an emphasis on craftsmanship and natural materials. It is often associated with the design traditions of the Nordic countries. In the video, Scandinavian is mentioned as one of the design styles that the AI can render, illustrating the service's ability to cater to specific design preferences.


A roommate is a person who shares a living space, especially a rented apartment or house, with one or more other people. In the context of the video, the speaker mentions looking for a new roommate, indicating a personal situation that relates to the need for redesigning and optimizing living spaces.

💡Wire Connection

A wire connection refers to a type of network connection that uses physical cables to connect devices to the internet or a local network. It is often considered more reliable and faster than wireless connections. In the video, the speaker mentions having a wire connection because it is 'way faster', highlighting the importance of high-speed internet for tasks such as uploading images for AI design services.

💡Social Proof

Social proof is a psychological phenomenon where people conform to the actions of others under the assumption that those actions are reflective of the correct behavior. In marketing, social proof is often used to influence consumer behavior by showcasing the popularity or endorsement of a product or service. In the video, the mention of 'a million users' and '20 million images generated' serves as social proof to establish credibility and attract potential users.

💡Enterprise Cooperation

Enterprise cooperation refers to the collaboration or partnership between large organizations or businesses, often for the purpose of achieving common goals or enhancing business operations. In the context of the video, the mention of '200 Enterprise cooperation' suggests that the AI design service has established partnerships with various enterprises, indicating its scalability and business model.


Influencers are individuals who have the power to affect the purchasing decisions of others because of their authority, knowledge, position, or relationship with their audience. They often have a strong presence on social media and can sway opinions through their content. In the video, the speaker expresses indifference towards influencers talking about the startup, suggesting that while influencer marketing can be effective, it is not the primary concern or focus for them.


AI future discover the future of interior design with Colov, an innovative platform.

Colov uses artificial intelligence to transform interior aspirations into stunning design renderings.

The platform merges convenience with aesthetics, offering a unique user experience.

Users can start by simply uploading a photo of their space for a smart design approach.

The service is particularly interesting for those looking for a new roommate or a place to stay.

The user interface allows for painting on different parts using stable diffusion technology.

Colov's technology is powerful, but it's the user experience that truly matters.

The platform has a significant user base with a million users and 20 million images generated.

Colov operates in over 60 customer countries and has 200 enterprise cooperations.

The platform offers a unique pre-onboarding interior design AI generator experience.

Colov provides a smarter approach to design, allowing users to see their space transformed.

The platform's AI can detect room types and suggest designs like Scandinavian or Bohemian styles.

Colov's AI generator is not just a simple overlay of stable diffusion but a tool for real design applications.

The platform includes a community pricing model with free access and options to upgrade to Pro.

Colov offers a unique selling proposition by integrating with furniture vendors for a seamless shopping experience.

The platform's potential use cases include interior designers, construction companies, and individual users.

Colov's platform is engaging and fun, offering a creative outlet for users to explore design ideas.

The platform's challenge lies in making users understand its value beyond the initial sign-up process.