I designed a Logo in 15 mins | Graphic Design Challenge!

Anik Jain
20 Nov 202320:23

TLDRIn this video, the designer takes on a 15-minute logo design challenge, aiming to create a logo under a strict time constraint to test their skills. They start by generating a fake brief from a random website, which leads to designing a logo for a fast fashion company named 'Poppy'. The brief specifies a word mark using the color purple, and the designer must quickly adapt to the brief's requirements. The process involves selecting a suitable font, experimenting with letter positioning and orientation, and creating a unique brand pattern using the letter 'P'. Despite the time pressure, the designer manages to produce a cohesive logo, an emblem, and a minimal brand mark, showcasing their ability to think on their feet and adapt to constraints. The video ends with a call to action for viewers to try the challenge themselves, emphasizing the importance of spontaneity and creativity in the design process.

Takeaways

  • 🎨 The challenge is to design a logo within 15 minutes, testing the designer's ability to create under a time constraint.
  • ⏱️ The timer starts when the designer opens Adobe Illustrator, not when generating the brief.
  • 🌐 A fake brief is generated from a website for the purpose of the challenge, with the brand name 'Poppy' and a focus on fast fashion.
  • 💭 The designer prefers a word mark and incorporates the color purple, as specified in the brief.
  • 🔍 Research is conducted on fast fashion brands and logos for inspiration, taking about 2 minutes.
  • 📝 The text 'Poppy' is used as the basis for the logo, experimenting with different fonts and styles.
  • 🔄 A playful and nostalgic feel is desired, reflected in the choice of font and logo manipulation.
  • 🔴 The final logo incorporates a pattern using the letter 'P' from the brand name.
  • 📐 The design process involves adjustments for optical balance and visual appeal.
  • 🕒 Time management is crucial, with the designer working quickly to meet the 15-minute deadline.
  • 📈 The challenge demonstrates the designer's ability to think on their feet and adapt ideas in real-time.

Q & A

  • What is the challenge the designer is taking up in the video?

    -The designer is taking up the challenge of designing a logo in under 15 minutes.

  • How does the designer plan to generate a brief for the logo design?

    -The designer plans to generate a fake brief from a website called 'goodbrief.com' without starting the timer until the brief is generated and they open Adobe Illustrator.

  • What is the name of the company for which the designer is creating a logo?

    -The name of the company is Poppy, a fast fashion business clothing brand.

  • What are the key characteristics the designer wants to convey through the logo?

    -The designer wants to convey a sense of nostalgia while also being approachable, as per the brief.

  • What color does the designer decide to use for the logo?

    -The designer decides to use the color purple for the logo, as specified in the brief.

  • What type of mark does the brief request for the logo?

    -The brief requests a word mark for the logo, meaning no icons or mascots.

  • What is the deadline given in the brief for creating the logo?

    -The deadline given in the brief is 5 days, but the designer has set a personal challenge to complete it in 15 minutes.

  • How does the designer approach the selection of the font for the logo?

    -The designer spends a couple of minutes researching fast fashion brands and their logos, then selects a font that gives a nostalgic yet approachable feel, specifically choosing 'All Around Gothic'.

  • What is the final decision on the orientation of the letters in the logo?

    -The designer decides to have an alternating orientation of the letters, with some letters facing up and others facing down, to add a fun feel to the logo.

  • How does the designer create a brand pattern using the logo?

    -The designer uses the letter 'P' from the logo to create a seamless pattern that can be used in packaging and stores.

  • What additional branding elements does the designer create for the brand?

    -The designer creates an emblem that can be used on caps and t-shirts, and a minimal brand mark for further branding purposes.

  • How does the designer feel about the final result of the challenge?

    -The designer finds the process stressful but also fun and believes the final logo looks legitimate for a fast fashion brand.

Outlines

00:00

🕒 Introducing the 15-Minute Logo Design Challenge

The speaker introduces a self-imposed challenge to design a logo within a strict 15-minute timeframe. They aim to test their skills under time constraints and encourage viewers to participate in the challenge as well. The process begins with generating a fake brief from a website called 'goodbrief.com', and the timer starts as soon as the design software, Illustrator, is opened. The speaker expresses their nervousness about the challenge and hints at a possible part two if this one goes well.

05:01

🎨 Selecting the Logo Style and Typography

The speaker describes the process of selecting a font and style for the logo, considering the brand's target audience of young adults and the desired nostalgic yet approachable feel. They experiment with different fonts and settle on one that has a playful and round appearance, which fits well with the brand's name, 'Poppy'. The speaker also discusses the need to make adjustments to the logo's lettering to achieve a visually balanced and appealing design within the time limit.

10:06

🔵 Finalizing the Logo Design and Color Scheme

The speaker finalizes the logo's design, focusing on the letter 'P' and the word 'Poppy'. They decide to use a vibrant purple color to meet the brief's requirements and create a duplicate of the logo for further manipulation. The design process involves playing with the orientation of letters and experimenting with bolder styles. The speaker also creates a brand pattern using the letter 'P' and discusses the importance of a cohesive brand identity, including packaging and emblem designs.

15:07

📦 Creating a Brand Pattern and Emblem

The speaker moves on to creating a brand pattern and emblem using the letter 'P' from the logo. They use Illustrator's radial tool to create a seamless pattern that could be used across various brand touchpoints. Despite the time pressure, they manage to create a centerpiece emblem and incorporate the brand name 'Poppy Clothing' into the design. The speaker emphasizes the need for quick decision-making and adaptability within the limited time frame.

20:07

🏁 Wrapping Up the Challenge and Reflecting on the Experience

The speaker concludes the challenge by reflecting on the experience, noting the stress and excitement of working under a tight deadline. They discuss the final logo design, which includes a minimal brand mark, a brand pattern, and an emblem, all of which could be used for various branding purposes. The speaker also presents a mockup of how the logo might appear in a real-world application. They credit the challenge idea to a fellow designer, Abby Conic, and encourage viewers to take up the challenge themselves, emphasizing the importance of spontaneity and creativity in the design process.

Mindmap

Keywords

💡Graphic Design Challenge

A Graphic Design Challenge is a test or task set to improve skills or showcase abilities within a specific time frame. In the context of the video, the challenge is to design a logo within 15 minutes, which tests the designer's creativity and efficiency under time constraints.

💡Logo Design

Logo Design refers to the process of creating a unique symbol or typography to represent a company or brand. It's a crucial part of branding and is meant to be memorable and convey the brand's identity. In the video, the designer attempts to create a logo for a fictional fast fashion brand named Poppy.

💡Time Constraint

A Time Constraint is a limit placed on the time available to complete a task or activity. In the video, the time constraint is 15 minutes, which adds pressure and urgency to the logo design process, aiming to see how well the designer can perform under such conditions.

💡Word Mark

A Word Mark is a type of logo that uses text rather than images to represent a brand. It often involves stylized typography or unique lettering. In the script, the brief specifies that the client prefers a word mark and the designer uses this as a guiding principle in their design.

💡Fast Fashion

Fast Fashion refers to the rapid production and turnover of inexpensive clothing by retail businesses to meet the latest trends as quickly as possible. The video's brief mentions that the fictional company 'Poppy' is a fast fashion brand, which influences the style and approach to the logo design.

💡Illustrator

Adobe Illustrator is a vector graphics editing software used by designers to create logos, illustrations, and other graphic elements. In the video, the designer uses Illustrator to design the logo once the brief is generated and the timer starts.

💡Color Palette

A Color Palette is a range of colors selected for use in a design to ensure visual harmony and consistency. The script mentions the use of the color purple for the logo, adhering to the brand's preference and creating a cohesive look.

💡Brand Pattern

A Brand Pattern is a repeated design or motif that is associated with a brand and used across various marketing materials for brand recognition. In the video, the designer creates a pattern using the letter 'P' from the brand name, which could be used for packaging and in-stores branding.

💡Emblem

An Emblem is a symbolic representation, often used in logos, that serves as a distinctive feature of a brand or organization. The designer in the video creates an emblem for the brand 'Poppy' to add a layer of sophistication and identity to the brand.

💡Brand Mark

A Brand Mark is a visual emblem or icon that represents a brand. It can be a symbol, a character, or a unique typographical treatment. In the script, the designer creates a minimal version of the logo using just the letter 'P' and a dot, which serves as a versatile brand mark.

💡Mockup

A Mockup is a prototype or sample version of a design, often used to demonstrate how the final product will look in a real-world setting. The designer mentions creating a mockup, which helps visualize the logo's application in a practical context.

Highlights

The challenge is to design a logo in under 15 minutes.

The designer uses a platform to generate a fake brief for the logo design.

The brief generated is for a fast fashion company named Poppy, targeting young adults with a sense of nostalgia.

The preferred logo type is a word mark using the color purple.

The designer begins the timer as soon as they open Adobe Illustrator.

Initial research is conducted on fast fashion brands and their logos.

The designer decides on a font that conveys a nostalgic yet approachable feel for the target audience.

The logo design process involves playing with the typography and arrangement of the letters.

The designer creates a unique logo by manipulating the letter 'P' and 'Y' to form an interesting pattern.

A vibrant purple color palette is chosen to represent the fast fashion brand.

The designer creates a seamless pattern using the letter 'P' as a brand asset.

An emblem is designed for use on merchandise like caps and t-shirts.

A minimal brand mark is created for versatile branding applications.

The designer emphasizes the importance of creating a fun and quirky logo to match the brand's identity.

A mockup is quickly created to visualize how the logo would look on a product.

The challenge is described as stressful but fun, and the designer encourages others to try it.

The designer credits Abby Conic for the inspiration behind the challenge.

The final logo design is a combination of a pattern, emblem, and minimal brand mark, all created within the 15-minute constraint.