The Future of Logo Design: Crafting Logos with ChatGPT & Midjourney

Making AI Magic
25 Sept 202305:16

TLDRThe video tutorial showcases how to design a custom logo using AI with the help of Chat GPT and Midjourney AI. Although Chat GPT can't create images directly, it can generate image prompts. The tutorial guides viewers on crafting a personal recipe design prompt for Chat GPT and using it with Midjourney to bring the logo to life. Tips are provided on how to refine the design by adding personal touches and giving feedback to Chat GPT for adjustments. The importance of having a memorable, scalable, consistent, and original logo is emphasized, concluding with advice on editing the final logo in a photo editing program.


  • 😀 The YouTube channel 'Making the Photo' has rebranded to 'Making the Photo: The AI Edition'.
  • 🎨 A new logo for the channel has been designed using AI with the help of ChatGPT and Midjourney.
  • 📝 ChatGPT can create an image prompt, which can be used to guide AI in generating images.
  • 🔍 The video provides a tutorial on how to use ChatGPT to create an image prompt for Midjourney.
  • 💡 The script includes a secret sauce (a ChatGPT prompt) that viewers can use to create their own logos.
  • 🆓 The video offers a code for viewers to download the ChatGPT prompt for free.
  • 👉 Copying and pasting the generated prompt into Midjourney will initiate the logo creation process.
  • 🔄 Using the 'repeat' parameter in Midjourney can generate multiple logo variations at once.
  • 🔄 The 'chaos' parameter can be used to get a wide range of images for logo inspiration.
  • 🎨 Viewers can add personal touches to the logo design by specifying symbols, colors, or other elements.
  • 🔄 ChatGPT will continue to generate prompts until the desired logo design is achieved.
  • 👌 The final logo should be simple, recognizable, and consistent with the brand's identity.
  • 🖼️ Once the logo is finalized, it should be edited in a photo editing program to remove the background and make final adjustments.
  • 📚 The video mentions an ebook for further learning on creating image prompts with ChatGPT and Claude.
  • 👍 Encourages viewers to like and subscribe for more creative content.

Q & A

  • What is the main purpose of the video?

    -The main purpose of the video is to teach viewers how to create a custom logo using AI with the help of Chat GPT and Midjourney AI.

  • Can Chat GPT generate images directly?

    -No, Chat GPT cannot generate images directly, but it can create an image prompt that can be used with AI image generators like Midjourney.

  • What is the 'secret sauce' referred to in the video?

    -The 'secret sauce' refers to the Chat GPT prompt, which is a personal recipe design that helps guide Chat GPT to generate an image prompt tailored for Midjourney.

  • How can viewers get the Chat GPT prompt used in the video?

    -Viewers can watch the video to the end to receive a code that allows them to download the Chat GPT prompt for free.

  • What is the role of the 'repeat' parameter in Midjourney?

    -The 'repeat' parameter in Midjourney is used to generate multiple variations of the logo at once, providing a wider selection for the user to choose from.

  • How can users add their own personal touch to the logo designs generated by Chat GPT?

    -Users can add their own personal touch by specifying symbols, colors, or other design elements they want in the logo when providing instructions to Chat GPT.

  • What is the importance of simplicity in logo design according to the video?

    -Simplicity in logo design is important because a memorable logo should be easy to remember and recognize; complexity might cause people to forget it.

  • What should the logo's colors, style, and elements convey about the brand?

    -The colors, style, and elements of the logo should reflect the brand's identity and vibe, ensuring consistency with the brand's overall image.

  • How can users ensure their logo stands out from others?

    -To ensure their logo stands out, users should aim for originality and avoid designs that are too similar to existing logos.

  • What final steps are recommended after finding the perfect logo?

    -After finding the perfect logo, users should take it into a photo editing program to remove the background and save it in multiple formats. They can also add final tweaks like a drop shadow or color adjustments.

  • Where can viewers find more information about creating Chat GPT image prompts?

    -Viewers can find more information about creating Chat GPT image prompts in the presenter's new ebook titled 'Craft Your Own Image Prompts with Chat GPT and Claude', which is linked in the description below.



🎨 AI-Powered Logo Creation Tutorial

The script introduces a rebranding of the 'Making the Photo' YouTube channel to 'Making the Photo: The AI Edition'. It offers a tutorial on creating custom logos using AI, specifically with the help of a tool called 'Chat GPT'. The video promises to guide viewers on crafting their own logo using AI by the end of the tutorial. It explains that while Chat GPT can't generate images directly, it can create image prompts. The script provides a detailed process on how to use the Chat GPT prompt to generate an image prompt for 'mid-journey AI', and then use it in an AI image generator. It also gives a tip on using the 'repeat' and 'chaos' parameters for more variations. The tutorial encourages personalization by adding specific symbols, colors, or other elements to the AI-generated designs. It concludes with advice on creating a memorable logo and suggests editing the final logo in a photo editing program for the best results.


🤝 Collaborative Creativity with AI

In the closing paragraph, the script invites viewers to join in the creative process with AI, emphasizing the collaborative aspect of using AI as a design partner. It encourages viewers to engage with the content by liking the video and subscribing to the channel for more tutorials and insights on leveraging AI in creative endeavors. The presenter, Jen, from 'Making the Photo: The AI Edition', extends an invitation to the audience to embark on a journey of making something amazing together, highlighting the channel's commitment to exploring and sharing AI's potential in the creative field.




Rebrand refers to the process of changing the existing brand identity of a company or product to a new one. In the context of the video, the YouTube channel 'Making the Photo' is undergoing a rebrand to 'Making the Photo: The AI Edition,' reflecting a shift in focus towards AI technology.

💡Logo Design

Logo design is the process of creating a unique visual symbol or icon that represents a company, product, or service. The video script discusses how to craft a custom logo using AI, emphasizing the role of creativity and personal touch in logo design.

💡Chat GPT

Chat GPT is an AI language model that can generate human-like text based on prompts. In the video, it is used to create an image prompt for Midjourney AI, which is then used to generate a logo design. Chat GPT's role is to provide a textual description that guides the image generation process.

💡Midjourney AI

Midjourney AI is an AI image generator that can create images based on textual prompts. The script explains how to use a prompt generated by Chat GPT with Midjourney AI to design a logo, highlighting the synergy between AI text and image generation technologies.

💡Image Prompt

An image prompt is a textual description that serves as a guide for AI to generate an image. In the video, the host demonstrates how to create an image prompt using Chat GPT and then apply it in Midjourney AI to create a logo, showcasing the importance of clear and descriptive prompts.

💡Repeat Parameter

The repeat parameter is a feature in Midjourney AI that allows users to generate multiple variations of an image at once by specifying a number. The script suggests using the repeat parameter with a number from 2 to 10 to produce a range of logo designs to choose from.

💡Chaos Parameter

The chaos parameter in Midjourney AI is used to introduce randomness and variation in the generated images. By setting a chaos level, such as 'chaos 35' as mentioned in the script, the user can get a wide selection of images with different styles and elements.

💡Personal Touch

Adding a personal touch refers to incorporating specific elements, colors, or symbols that are meaningful to the individual or brand. The video emphasizes the importance of personalizing the logo design process by including specific preferences, such as a photography element and neon blue color, to make the logo unique.

💡Graphic Design

Graphic design is the artistic and professional practice of creating visual content to communicate messages or ideas. The video touches on the principles of graphic design, such as simplicity, scalability, and originality, when discussing the creation of a memorable and effective logo.

💡Photo Editing Program

A photo editing program is software used to manipulate and enhance digital images. In the context of the video, the host suggests using a photo editing program to finalize the logo design by removing the background and making any necessary adjustments before saving it in multiple formats.

💡Brand Identity

Brand identity is the visual and emotional representation of a brand, which includes elements such as logos, colors, and typography. The video script discusses the importance of creating a logo that aligns with the brand's identity and resonates with its target audience.


Making the photo YouTube channel is rebranding to Making the Photo: The AI Edition.

A new logo for the channel has been designed using AI.

Chat GPT can create an image prompt for logo design, despite not generating images directly.

The tutorial features Chet GPT 4 but can be followed in Chet GPT 3.5 or Claude.

A Chet GPT prompt is provided to create a logo for mid-journey.

A free download code for the Chet GPT prompt is offered.

Generated prompts by Chat GPT can be used in other AI image generators.

Mid-journey's repeat parameter can generate multiple logo variations.

The chaos parameter in mid-journey offers a wide selection of images.

Personal touches can be added to the logo design process.

Feedback can be given to Chat GPT to refine the logo design.

Essentials for a memorable logo include simplicity and recognizability.

A logo should look good at any scale, from business cards to billboards.

Logo elements should align with the brand's identity.

Consistency is key in logo design.

A logo should be original and stand out from others.

Final logo adjustments can be made in a photo editing program.

An ebook is available for crafting your own image prompts with Chat GPT and Claude.

AI is presented as an ultimate design partner for branding.