Klaviyo Segment Builder-Klaviyo Segmentation Tool

AI-powered Precision in Customer Segmentation

Home > GPTs > Klaviyo Segment Builder
Rate this tool

20.0 / 5 (200 votes)

Klaviyo Segment Builder Overview

The Klaviyo Segment Builder is a specialized tool designed for creating targeted customer segments within the Klaviyo platform. It allows users to define segments based on specific conditions and behaviors, such as purchasing history, email engagement, and website activity. This tool is crucial for marketers aiming to deliver personalized content and offers to different parts of their audience. For example, a user can create a segment for customers who have made a purchase in the last 30 days but haven't opened an email in the same period. This enables the delivery of tailored re-engagement campaigns to increase customer retention. Powered by ChatGPT-4o

Key Functions and Applications

  • Behavior-based Segmentation

    Example Example

    Segmenting customers who have 'Opened Email' at least once in the last 30 days.

    Example Scenario

    A marketer wants to reward engaged subscribers with a special offer. By targeting those who have shown recent engagement, the campaign can be more effectively tailored to an interested audience, improving conversion rates.

  • Purchase History Segmentation

    Example Example

    Creating a segment for customers where 'Total Spent' is greater than $500.

    Example Scenario

    Identifying high-value customers for exclusive loyalty programs or promotions. This segmentation helps in delivering personalized appreciation to customers who contribute significantly to the business revenue, fostering loyalty.

  • Lapsed Customer Re-engagement

    Example Example

    Targeting customers who have not made a purchase in the last 90 days.

    Example Scenario

    To re-engage lapsed customers, a business could send a series of emails with special discounts or updates about new products that might interest them. This strategy aims to remind customers of the brand and encourage repeat purchases.

  • Event-triggered Segmentation

    Example Example

    Segmenting users who have viewed a product but not purchased in the last 7 days.

    Example Scenario

    This allows for targeted follow-up campaigns, such as sending reminder emails with product benefits or offering a limited-time discount to encourage purchases. It's a direct way to nudge potential customers towards making a decision.

Target User Groups

  • E-commerce Marketers

    These professionals can leverage the Segment Builder to craft precise segments for sending product recommendations, abandoned cart reminders, and loyalty rewards. The ability to target based on purchase behavior and engagement levels makes it an invaluable tool for increasing sales and customer lifetime value.

  • Content Marketers

    For those focused on content distribution, the Segment Builder helps in sending relevant content to segments based on their interests and past interactions with the brand. This enhances content engagement and helps in building a stronger relationship with the audience.

  • Event Planners

    Event planners can use the Segment Builder to send targeted invitations or follow-ups to segments based on geographical location or past event attendance. This ensures higher event turnout and engagement by reaching out to the most interested and relevant audience segments.

How to Use Klaviyo Segment Builder

  • Start Free Trial

    Begin by visiting yeschat.ai to initiate a free trial, which requires no login or ChatGPT Plus subscription.

  • Define Your Audience

    Identify the specific group of customers you want to target, such as 'recent purchasers' or 'engaged subscribers'.

  • Select Conditions

    Choose from various conditions like 'Opened Email', 'Placed Order', or 'Viewed Product' to define your segment.

  • Apply Filters

    Refine your segment further by applying filters such as time frames, product specifics, or purchase frequency.

  • Review and Activate

    Review your segment's criteria for accuracy and then activate it within your Klaviyo dashboard for targeted campaigns.

Klaviyo Segment Builder FAQs

  • What is Klaviyo Segment Builder?

    Klaviyo Segment Builder is an AI-powered tool designed to help users create precise customer segments for targeted marketing campaigns within the Klaviyo platform.

  • How can I segment lapsed customers?

    Use the 'Placed Order' condition set to 'zero times' within your selected timeframe, such as the last 90 days, to identify lapsed customers.

  • Can I target users based on email engagement?

    Yes, you can create segments based on email interactions by selecting conditions like 'Opened Email' or 'Clicked Email' within a specific period.

  • Is it possible to segment by product interests?

    Absolutely, you can segment customers based on their viewed or purchased products by setting conditions related to product IDs or categories.

  • How does Klaviyo Segment Builder enhance marketing strategies?

    By enabling precise targeting, it allows for more personalized and effective marketing campaigns, improving engagement rates and customer retention.