Matthew Cannington Portfolio of Work-Marketing Insights Hub

Example

Example: The portfolio details Cannington's strategy for 'Camp TAZO', a creative campaign aimed at positioning TAZO Tea as a leading brand among explorers by leveraging an adult summer camp theme. This included developing a social channel distribution plan, overseeing community engagement, and innovating with GIFs for broader reach.

Scenario

Scenario: A marketing professional looking for successful campaign inspirations can explore this case study to understand the strategies behind engaging a specific audience segment and achieving high impression rates organically.

Example

Example: It discusses the comprehensive social media strategy developed for SiriusXM around 'Radio Row', the largest marketing campaign of the year. This involved personal project management, scenario planning, and live community engagement to optimize content and keep cost per engagement (CPE) in line with results.

Scenario

Scenario: Social media managers aiming to enhance their event-based marketing efforts can learn from this use case how to effectively manage and amplify content during high-profile events to achieve significant increases in production and engagement.

Example

Example: The portfolio narrates how Cannington led the team through challenges during the pandemic, updating mission, vision, values, and focusing on diversity and morale-boosting activities, such as launching a 'Safer Space' slack channel and a book club focusing on authors of color.

Scenario

Scenario: Business leaders and team managers facing morale and diversity challenges can draw insights on maintaining team spirit and performance during crises, ensuring their brand remains resilient and inclusive.