ANYONE Can Do This - Pro Product Photos with Photoshop's AI Generative Fill

Mario So
12 Aug 202311:51

TLDRIn this tutorial, Marisol demonstrates how to utilize Photoshop's AI Generative Fill tool for product photography. She explains that this feature, though still in beta, can be a game-changer for business owners and online sellers who can't afford professional photography yet. Marisol shows viewers how to create various product backgrounds using just their phone and natural lighting, or professional camera and studio lighting. She also points out the tool's limitations, such as issues with depth of field and product focus, and advises on how to get the best results from AI-generated images. The video is a practical guide for beginners and professionals alike, aiming to enhance their workflow with AI assistance.

Takeaways

  • 🌟 Photoshop's AI tool, Generative Fill (previously known as 'Jared Phil'), can be used to change backgrounds in photos and videos or extend backgrounds.
  • 🎨 The tool is particularly useful for product photography, allowing users to create professional-looking images without hiring a professional photographer.
  • 💡 Business owners and online sellers can use this tool to populate social media channels with various product photos by changing the scene or background.
  • 📸 The video demonstrates using Generative Fill with both smartphone-taken photos with natural lighting and professional camera shots with studio lighting.
  • ⚠️ There are some caveats and limitations to using Generative Fill, which are discussed in the video.
  • 📡 To try out Generative Fill, users need to download the beta version of Photoshop from the Creative Cloud under Beta Apps.
  • 🖌 The process involves selecting the subject, inverting the selection, and then using Generative Fill to create a new background based on AI or text prompts.
  • 🔍 Specificity in text prompts generally leads to better results with AI tools like Generative Fill.
  • 🛠️ There are options to further clean up and edit the generated images, though there may be imperfections that require manual adjustments.
  • 🌴 Examples given include generating a beach setting with palm trees and hard lighting on the product, and a landscape photo with grass fields and animals.
  • 📈 The video suggests that Generative Fill, despite being in its early stages, can be a powerful tool for product photography and obtaining inspiration for actual shoots.
  • 👍 The tool can be a great starting point for those getting into product photography or needing a mock-up before an actual photoshoot.

Q & A

  • What is the AI tool in Photoshop that the video discusses?

    -The video discusses Photoshop's AI tool called 'Generative Fill' which can be used to change backgrounds in photos and videos, or to extend backgrounds.

  • Who is the presenter of the video and what is the main focus of the video?

    -The presenter of the video is Marisol, and the main focus is to show how to use Photoshop's Generative Fill tool for product photography.

  • What is the potential use case for Generative Fill in business?

    -The potential use case for Generative Fill in business is for business owners or people who sell products online, especially when they do not have the budget to hire a professional photographer and want to populate their social channels with photos of their products.

  • What are some of the limitations or cons mentioned in the video regarding Generative Fill?

    -The video mentions that there are some general caveats and cons with Generative Fill, such as imperfections in the generated backgrounds and issues with depth of field gradation not being accurately represented.

  • Which version of Photoshop is being used in the video?

    -The version of Photoshop being used in the video is Photoshop beta 25.0.

  • How does the Generative Fill tool work in terms of selecting the subject?

    -The Generative Fill tool works by first selecting the subject using the 'Select Subject' option in Photoshop. The user can then invert the selection to deselect everything but the subject and proceed with the fill.

  • What are the two options available when using Generative Fill?

    -The two options available when using Generative Fill are letting Photoshop and AI pick something to generate, or typing via text prompts with specific descriptions to guide what is generated.

  • Can the video be used as a guide for beginners in product photography?

    -Yes, the video can be very useful for beginners in product photography as it demonstrates how to create product photos using Generative Fill with simple equipment like a phone and natural lighting.

  • What is the importance of being specific when using AI tools like Generative Fill?

    -Being specific when using AI tools like Generative Fill is important because it helps the AI generate more accurate and relevant results based on the user's input.

  • How can the generated images be used for social media or websites?

    -The generated images can be used for social media channels or websites by posting them to showcase products, as they provide a variety of different scenes and backgrounds that can make the product stand out.

Outlines

00:00

🎨 Photoshop's AI Tool for Background Manipulation

The video introduces Photoshop's AI tool, Jared Phil, which allows users to change or extend backgrounds in photos and videos. The host, Marisol, welcomes viewers and encourages subscriptions for future content. She explains that the tool is beneficial for product photography, particularly for business owners or online sellers who may not have the budget to hire a professional photographer. Marisol demonstrates how to use the tool with photos taken with a phone and natural lighting, as well as with professional camera and studio lighting. She also mentions the need to download the beta version of Photoshop to access this feature and begins by showing the process of using generative fill with a product photo taken in a studio setting.

05:01

📸 Exploring Generative Fill for Product Photography

Marisol proceeds to demonstrate the use of generative fill in Photoshop, starting with a product photo taken with studio lighting. She guides viewers through the process of selecting the subject, inverting the selection, and using the AI to generate new backgrounds. She shows different generated options and discusses the importance of being specific with text prompts to achieve better results. Marisol also addresses some of the limitations and imperfections of the AI tool, such as issues with depth of field and product focus. She then shares examples of generated backgrounds, including a beach setting and a futuristic scene, and explains how to refine the results by toggling options and making adjustments.

10:03

🌞 Using Generative Fill with Mobile Photography

In this part, Marisol explores the capabilities of generative fill using a photo taken with a mobile phone next to a window with natural lighting. She selects the subject and generates different backgrounds, such as a summer day vibe with sand and ocean, and a landscape photo with grass fields and animals. Marisol notes that the AI sometimes struggles with generating realistic animals but improves when they are removed from the prompt. She emphasizes the power of generative fill as a starting point for product photography, especially for those looking to create mock-ups or gather inspiration before an actual shoot. The video concludes with a mention of another video on creating engaging captions and a free preset, inviting viewers to check it out.

Mindmap

Keywords

💡Photoshop

Photoshop is a widely used software for image editing and graphic design, developed by Adobe Inc. In the context of the video, it is the primary tool used to demonstrate how to enhance product photography with AI technology. The script mentions using Photoshop's AI tool to change backgrounds and extend scenes in photos and videos, showcasing its capabilities for business owners and online sellers.

💡AI Tool

AI Tool, or Artificial Intelligence Tool, refers to software that uses machine learning algorithms to perform tasks that would typically require human intelligence. In this video, the AI tool within Photoshop is used to generate backgrounds and scenes for product photos, making it easier for individuals to create professional-looking images without hiring a professional photographer.

💡Product Photography

Product photography is a type of photography that focuses on capturing images of products for commercial use, such as advertising or online listings. The video script discusses how the AI tool in Photoshop can be utilized to enhance product photography, allowing users to create various images for social media or websites by changing the background or scene.

💡Background

In photography, the background refers to the area behind the subject of the photo. The video explains how the AI tool in Photoshop can change the background of a product photo, which is useful for creating different looks or scenes for marketing purposes. For example, a product can be placed on a 'table with ice cubes and coffee beans' or against a 'beach setting with palm trees'.

💡Beta Version

A beta version of software is a pre-release version that is made available to a limited audience for testing purposes. The script mentions that the AI tool is not yet in the regular version of Photoshop and can be accessed by downloading the beta version from Adobe's Creative Cloud, specifically Photoshop beta 25.0.

💡Generative Fill

Generative Fill is a feature in Photoshop that uses AI to fill in selected areas of an image with new content. The video demonstrates how this tool can be used to create new backgrounds for product photos. For instance, the AI can generate a 'modern kitchen table' or a 'summer day vibe with sand and the ocean' as the new background.

💡Subject Selection

Subject selection in Photoshop refers to the process of choosing a specific part of an image to isolate or modify. The video script describes using the quick selection tool to select the product, such as a bottle or a can, and then inverting the selection to apply generative fill to the background instead.

💡Depth of Field

Depth of field is a photographic term that describes the extent to which objects in the photo are in focus. The video points out that the AI tool in Photoshop is still learning to handle depth of field gradation, as seen when it struggles to recreate the out-of-focus background accurately.

💡Social Channels

Social channels refer to the various platforms on social media where content can be shared. The video suggests that the AI tool in Photoshop can help business owners populate their social media channels with diverse product photos by simply changing the background or scene of the product.

💡Studio Lighting

Studio lighting is the use of artificial light sources, such as lamps or flashes, to illuminate a subject in a controlled environment. The video script includes examples of product photos taken with professional cameras and studio lighting, which are then edited using Photoshop's AI tool to create different scenes.

💡Natural Lighting

Natural lighting refers to the use of sunlight or ambient light from the environment for photography. The video mentions that some of the product photos showcased were taken with just a phone and natural lighting from a window, demonstrating the versatility of the AI tool for editing both professionally lit and naturally lit images.

Highlights

Photoshop's AI tool, Jared Phil, allows users to change backgrounds in photos and videos or extend backgrounds.

The tool is useful for product photography, especially for business owners or online sellers on a budget.

AI Generative Fill can generate different photos by changing the background or scene, useful for social media content.

The video demonstrates how to use Generative Fill with photos taken with a phone and natural lighting, as well as professional camera shots with studio lighting.

There are some caveats and limitations when using Generative Fill, which are discussed in the video.

To use Generative Fill, one must download the beta version of Photoshop from the Creative Cloud.

The video shows the process of selecting the subject in Photoshop and using Generative Fill to create new backgrounds.

Photoshop can generate backgrounds quickly, offering multiple options to choose from.

The more specific the text prompt, the better the AI-generated results tend to be.

Imperfections can be manually cleaned up, and shadows can be adjusted to match the original photo.

The AI has difficulty with depth of field gradation and may create unrealistic blurs.

Generative Fill can be used to create mock-ups and get inspiration for actual product shoots.

The tool is particularly effective for creating engaging social media content with minimal investment.

The video provides an example of generating a beach setting with palm trees and hard lighting on the product.

Photoshop sometimes struggles with product labels and areas that are not fully in focus.

The AI tool can generate creative and realistic backgrounds, even from phone photos taken with natural light.

The video concludes with a demonstration of generating a landscape photo suitable for a website banner.

The power of Generative Fill lies in its ability to create powerful imaging, even in its early stages.