Apple Declares War On Google | Microsoft & Apple’s Partnership

All Future
15 May 202419:47

TLDRThis week in AI has been monumental with significant developments from both Apple and Google. Open AI showcased their GPT with impressive capabilities and a new key command for Mac apps, hinting at further integration at WWDC. Google, not to be outdone, unveiled their AI features for Gemini, demonstrating seamless AI integration across various applications. The discussion also touched on the rapid pace of AI competition, the potential for generative AI to transform information retrieval, and the implications for content creators. Google's new generative video system and personalized AI chat bots, known as 'Gems', were also highlighted. Watermarks for AI content to ensure integrity and the necessity of deep OS integration for practical AI applications were other key points. The episode concluded with anticipation for Apple's response to Google's announcements at WWDC, emphasizing the importance of AI-driven smartphones and the desire for natural language processing and AI execution to be built into the OS for a more seamless user experience.


  • 📈 **AI Competition**: There's a fierce competition between tech giants like Apple, Google, and Microsoft in the field of AI, with rapid advancements and countermeasures being taken.
  • 🔍 **AI Integration**: Open AI showcased the integration of AI into Apple's ecosystem with a specific key command, hinting at deeper integrations to come.
  • 📱 **Android Advantage**: Google's strategy involves leveraging the Android platform to integrate AI tools more seamlessly, potentially giving them an edge over Apple's iOS.
  • 🤖 **Personalized AI**: The concept of personalized AI assistants is gaining traction, with the ability to tailor the AI's interaction style to individual user preferences.
  • 🧩 **Multimodal AI**: Google previewed 'Astral', a multimodal AI system, indicating a future where AI can understand and interact with various forms of data, not just text.
  • 🔗 **OS Integration**: For AI to become truly useful, it needs to be deeply integrated into the operating system, which is a point of focus for both Google with Gemini and what's anticipated from Apple and Open AI.
  • 🚀 **AI as a USP**: The next generation of smartphones will likely be marketed based on their AI capabilities, with the best AI device being a key selling point.
  • 💬 **Generative AI**: Google is focusing on 'generative search', where AI provides direct answers to queries, potentially changing how we find information on the internet.
  • 📹 **Video Generation**: Google's new generative video system can create videos from scratch, which could disrupt traditional content creation and SEO practices.
  • 💰 **Monetization Shift**: As generative AI reduces the need for human-made content, tech companies will need to find new ways to monetize their services, possibly through sponsored generative content.
  • ✅ **Digital Watermarks**: To maintain content integrity, Google discussed the importance of digital watermarks that can identify AI-generated content, which could become a legal requirement.

Q & A

  • What was the significance of the week for AI and consumer tech?

    -The week was significant for AI and consumer tech because it featured major events from Open AI, showcasing GPT with impressive capabilities, and Google's unveiling of new features for Gemini. These events highlighted the rapid pace of competition and innovation in AI integration with consumer products.

  • What is the key command for AI integration into Apple's Mac app?

    -The key command for AI integration into Apple's Mac app is 'option space', which serves as a specific key command to access AI functionalities.

  • How does Google's approach to AI differ from Open AI's?

    -Google's approach focuses on deep integration of AI tools into Android under Deep Mind, aiming to make the experience seamless and superior to iOS apps. In contrast, Open AI is looking for partnerships, like with Apple, to put their technology in the hands of users and gain widespread adoption.

  • Why is Open AI prioritizing a standalone Mac app before a Windows app?

    -Open AI is prioritizing a standalone Mac app because most of their users are on Mac, and they recognize the need to partner with someone who can distribute the technology widely. This suggests a strategic move to integrate deeply with Apple's ecosystem.

  • What is the importance of integrating AI into an operating system?

    -Integrating AI into an operating system allows for a more seamless and useful user experience. It enables features like natural language processing, context-aware assistance, and automated tasks, which are not as feasible with standalone apps or web interfaces.

  • How is Google changing the search engine with AI?

    -Google is introducing a new search engine experience where AI provides direct answers to queries without necessarily showing the source. This is referred to as 'generative search' and aims to give users immediate and satisfactory answers, potentially reducing the need to click through to other sources.

  • What are the potential consequences of Google's generative AI for content creators?

    -The rise of generative AI could disrupt the creative economy, as AI-generated content may replace human-made content in search results. This could lead to a decrease in the visibility and revenue for human creators, especially those relying on SEO and sponsored content.

  • What is Google's new generative video system capable of?

    -Google's new generative video system can create videos from concept to script to images entirely through AI. This capability could eventually replace traditional video content creation, offering immediate and customized video responses to user queries.

  • How might Google monetize generative AI content?

    -Google may monetize generative AI content through sponsored content integrated within the generated material, such as product placements or branded elements within videos or articles.

  • What is the concept of 'gems' as mentioned in the Google event?

    -Gems refer to personalized AI chat bots that can be tailored not only to a user's preferences and needs but also to interact with the user in a manner that suits their personality, providing a more natural and engaging conversational experience.

  • Why are digital watermarks important in the context of AI-generated content?

    -Digital watermarks are important to maintain content integrity and to clearly label AI-generated content as such. This helps users distinguish between human-made and AI-generated content and could become a legal requirement to ensure transparency.

  • What is the potential impact of AI integration on smartphone sales and marketing?

    -AI integration can make smartphones more exciting and useful, potentially driving sales. The next generation of smartphones may be marketed as AI devices, with the ability to perform tasks and understand user needs at a deeper level, thus becoming a key selling point for consumers.



🚀 AI and Tech Giants' Competitive Week

This week has been pivotal for AI and consumer technology, with major events from Open AI, Google, Microsoft, and Apple. Open AI showcased GPT's capabilities, including a new Mac app with a key command feature, hinting at further integration in the upcoming WWDC. Google responded with its own set of features for Gemini, demonstrating a more integrated approach to AI. The competitive spirit is evident, with companies refining their models and features at a rapid pace, aiming to integrate AI deeply into operating systems for enhanced utility.


🔍 Google's Generative Search and Content Creation Impact

Google's new approach to search, termed 'generative search', is set to revolutionize how information is retrieved online. By providing direct answers to queries without the need for users to sift through search results, Google is aiming to streamline the search process. However, this shift raises concerns about the future of content creation and SEO, as AI-generated content could potentially replace human-made content, impacting creators and the digital economy.


🤖 Personalized AI and the Future of Content

Google's announcement of its new 'vo model', akin to Open AI's DALL-E, introduces the concept of personalized AI that not only understands individual preferences but also interacts with users in a personalized manner. This development aligns with the idea of tailoring AI to individual users for more natural and engaging conversations. The discussion also touches on the implications of generative AI on content creation, suggesting that AI could soon replace human creators in generating content like videos and articles.


🌟 AI in Smartphones and the Need for OS Integration

The narrative shifts to the role of AI in smartphones, emphasizing the necessity for AI functionalities to be integrated into the operating system for seamless and efficient use. Google's event highlighted AI's potential to understand and act upon real-world scenarios, blurring the line between digital and physical interactions. The expectation is that future smartphones will be marketed as AI devices, with capabilities like multimodal AI and personalized AI chatbots becoming standard features, driving consumer interest and sales.



💡AI Integration

AI Integration refers to the process of incorporating artificial intelligence capabilities into various systems and applications. In the context of the video, it is about how AI is being integrated into Apple's Mac app and the potential for further integration into operating systems, which is a key theme of the discussion. An example from the script: '...the beginnings of AI integration into apple, with their Mac app with a key command...'


GPT stands for Generative Pre-trained Transformer, a type of AI language model that can generate human-like text based on given prompts. In the video, GPT is highlighted for its impressive capabilities and is a central topic as the hosts discuss its role in AI advancements. Example: '...where they showcase uh GPT for oh mhm, lots of really impressive capabilities...'

💡Google Gemini

Google Gemini likely refers to a new or upcoming feature or service by Google that is mentioned in the context of AI and its integration into various Google services. Although not explicitly detailed in the script, it is implied to be a significant part of Google's AI strategy. Example: '...Google iio with, Google coming out with all of their, features they're bringing to Gemini...'

💡Deep Mind

Deep Mind is a London-based AI research lab owned by Alphabet Inc. (Google's parent company). It is known for creating AI that can learn and adapt, such as the Go-playing AI, AlphaGo. In the video, Deep Mind is mentioned in the context of Google's AI development and its potential integration with Android. Example: '...they do have the, Android Advantage so they can they're, the ones that are technically like, equivalent to Apple so they're building, all of these tools um under Deep Mind...'

💡OS Integration

OS Integration refers to the embedding of applications or services into the operating system to enhance functionality and user experience. The hosts discuss the importance of AI and its integration into the OS for seamless and practical use. Example: '...and that's the big difference I think, between what we saw yesterday from open, Ai and we saw this morning from Google, is that Google is showing here's how, Gemini is integrated into everything...'


WWDC stands for Worldwide Developers Conference, an annual event held by Apple where they make major announcements about their software and hardware. The video suggests that further AI integrations might be revealed at an upcoming WWDC. Example: ' I think what apple and open AI are, probably going to show us at WWDC...'

💡Generative Search

Generative Search is a term used to describe a new type of search functionality where AI generates answers to queries directly, potentially eliminating the need for users to sift through search results. This concept is significant in the video as it discusses the future of online search and information retrieval. Example: '...and I I think the marketing term is, generative search I think or search, generative something I forgot what what, exactly they call this stuff AI is going, to rapidly change how we get information...'


SEO stands for Search Engine Optimization, a practice of optimizing websites to rank higher in search engine results. The video discusses the impact of AI on SEO, suggesting that as AI-generated content becomes more prevalent, it could disrupt traditional SEO practices. Example: '...because Google this is this is splitting, the atom man this is a crazy level event, for some people for sure they already, own so much of search I think it's, something like 89 point something in the, US 90 worldwide and they're going to be, changing this so that AI can give you, results...'

💡AI-generated Content

AI-generated Content refers to any content, such as text, images, or videos, that is created by AI algorithms without direct human intervention. The video explores the implications of AI-generated content on the creative economy and the potential for it to replace human-made content. Example: ' much content, that you see on Tik Tok right now is AI, generated a massive amount how we just, talk about just reading content how much, is that AI generated now...'

💡Digital Watermarking

Digital Watermarking is a technique used to embed a digital signal into a piece of content, which can be used to verify its authenticity or source. In the video, it is discussed as a potential solution to distinguish AI-generated content from human-generated content. Example: ' that you know that it was AI created, which is yeah absolutely this has got to, come and I imagine this is going to be a, legal requirement at some point that any, kind of AI thing needs to have some kind, of baked in digital water marking...'

💡AI Personalization

AI Personalization is the customization of AI behavior or responses based on individual user preferences or characteristics. The video script mentions the concept of personalized AI chat bots that can adapt their interaction style to suit the user, enhancing the user experience. Example: '...this idea of personalizing, your AI not just in terms of what it, knows about you but how to interact with, you...'


Apple and Microsoft are partnering, potentially signaling a competitive move against Google in the AI space.

Open AI showcased GPT with impressive capabilities and a key command integration into Apple's Mac app.

Google announced new features for Gemini, indicating a rapid response to Open AI's advancements.

The importance of AI integration into operating systems for seamless user experience is emphasized.

Google's Android advantage is highlighted, suggesting a deeper integration of AI tools.

The necessity for Open AI to partner with Apple to disseminate technology widely is discussed.

Google's generative search engine changes and the potential impact on information discovery are explored.

The potential for AI to disrupt the creative economy and content creation is noted.

Google's new generative video system and its implications for content creators are mentioned.

The concept of personalized AI chat bots, like Google's 'Gems,' is introduced.

Watermarking AI-generated content for integrity and identification purposes is discussed.

Google's upcoming 'Astral' multimodal video system is previewed, indicating further AI integration.

The significance of AI execution in understanding and performing tasks is highlighted.

The expectation that next-generation smartphones will be marketed as AI devices is predicted.

The potential shift towards sponsored generative content as a new revenue stream for tech giants is considered.

The importance of AI integration into the OS for practical applications and user convenience is reiterated.

Anticipation for Apple's and Open AI's response to Google's announcements at the WWDC is expressed.