Process Over Output: How AI Refines the Future of Writing Pedagogy

14 Jun 202456:56

TLDRThe webinar 'Process Over Output: How AI Refines the Future of Writing Pedagogy' explores the impact of AI on writing education. It discusses the current comfort level of students with generative AI, the demand for communication skills in the workplace, and the role of AI as a collaborator in the writing process. The session introduces Grammarly's 'Strategic Suggestions' feature, illustrating its potential to support the writing process, composition, and critical reflection, aiming to empower students and educators to leverage AI responsibly in writing.


  • 🌟 The webinar focused on 'Process Over Output' and explored how AI is refining the future of writing pedagogy, emphasizing the importance of the writing process rather than just the final product.
  • 📚 Grammarly's position is that generative AI does not pose an existential threat to the value of writing; instead, it offers a new avenue for enhancing the writing process.
  • 🔍 Research indicates that a significant number of students are comfortable using generative AI, and there's a demand for learning how to use AI ethically and effectively in academic settings.
  • 💼 In the workplace, communication skills remain highly valued, with writing tasks consuming a large portion of the workweek, highlighting the continued importance of strong writing abilities.
  • 🤖 AI-driven tools are increasingly being invested in by business leaders to boost employee productivity, indicating a growing reliance on AI to streamline work processes.
  • 📈 The volume of communication in the workplace is increasing annually, but there's a noted decrease in the quality of communication, suggesting an opportunity for AI to improve effectiveness.
  • 👨‍🏫 Subject matter experts stress the importance of teaching students to use AI as a collaborator, enhancing their writing abilities without losing control or authority over the tools.
  • 📝 Historical precedents show that writing practices evolve alongside technology, and Grammarly's evolution illustrates how technology adoption in education can be a collaborative process.
  • 🔧 Grammarly's new 'Strategic Suggestions' feature is designed to work in real-time with human writers to improve communication by understanding context and goals, representing a new stage in AI-assisted writing.
  • 🛠️ There's an ongoing development in Grammarly to help establish the provenance of text, determining whether it was written by a human or AI, which is crucial as generative AI becomes more prevalent.
  • 🧐 The question of AI's understanding of factual accuracy and moral correctness is complex, with AI models reflecting the perspectives of their creators and the data they are trained on.

Q & A

  • What is the main topic of the webinar titled 'Process Over Output: How AI Refines the Future of Writing Pedagogy'?

    -The main topic of the webinar is to explore how AI is changing the future of writing pedagogy, focusing on the importance of the writing process over the output, especially in the context of educational institutions and students.

  • Who are the presenters in the webinar and what are their roles?

    -The presenters are Cliff Archie, a lead product marketing manager for Education at Grammarly, and Alex Chevchenko, a co-founder and product leader at Grammarly. Cliff is responsible for understanding the education market and communicating insights to the product teams, while Alex works on the future development of Grammarly's core assistant.

  • What is the general sentiment of the audience towards the future of writing in the AI era according to the survey conducted by Grammarly?

    -According to the survey conducted by Grammarly, approximately 61% of the attendees felt optimistic about the future of writing in the AI era, while a significant portion were either neutral or pessimistic.

  • What is the role of generative AI in the current educational landscape as discussed in the webinar?

    -Generative AI is becoming a significant tool in the educational landscape, with students using it to create essays and other written assignments. However, the webinar emphasizes the importance of maintaining the human element in writing and using AI as a collaborator rather than a replacement for the writing process.

  • What are the key statistics from the workplace that were shared in the webinar?

    -Key workplace statistics shared in the webinar include that knowledge workers spend 88% of their workweek on communication tasks, with 19 hours per week devoted to writing tasks. Additionally, 82% of business leaders plan to invest in AI-driven tools by 2025 to boost employee productivity.

  • What is Grammarly's position on the impact of generative AI on the value of writing?

    -Grammarly's position is that generative AI does not present an existential threat to the value of writing. Instead, they believe in the importance of the writing process and see AI as a tool to augment human abilities in writing effectively.

  • What is the 'Strategic Suggestions' feature in Grammarly and how does it work?

    -The 'Strategic Suggestions' feature in Grammarly is a next-generation writing assistant that works in real-time with human writers. It understands the context and goals of the communication and offers suggestions to improve the writing before the final output. It is currently available for business writing and is being considered for academic writing in the future.

  • How does Grammarly's 'Strategic Suggestions' feature support the writing process, composition, and critical reflection phases?

    -The 'Strategic Suggestions' feature supports the writing process by understanding the context and goals of the communication. It aids in composition by suggesting improvements and providing a clear point of view. For critical reflection, it helps writers evaluate the effectiveness of their writing against their original goals.

  • What is the importance of maintaining the struggle and challenge in the writing process as discussed by subject matter experts?

    -Maintaining the struggle and challenge in the writing process is important because it helps students develop critical thinking, clarity of thought, and the art of investigation. By engaging with the writing process, students hone their writing abilities and create a competitive advantage as communicators.

  • How does Grammarly envision the future collaboration between humans and AI in writing?

    -Grammarly envisions a future where AI writing partners help human writers focus their efforts on tailoring compelling messages to specific audiences. AI will enhance the process, composition, and reflection phases of writing while empowering humans to create their best possible output for every context.

  • What is the concept of 'digital provenance' mentioned by Alex Chevchenko and how does it relate to Grammarly?

    -The concept of 'digital provenance' refers to the ability to establish the origin and authorship of a text in the digital space. Grammarly is working on technology that can determine whether a text was written by a human or AI, by tracking the writing process in real-time and providing a signature of authorship for each text.



🌟 Introduction to the Future of Writing in the AI Era

The webinar, themed 'Eclipse Week,' is introduced by Cliff Archie, focusing on the future of writing pedagogy in the AI era. It features Grammarly's co-founder, Alex Chevchenko, and aims to explore how AI can refine writing. Attendees are instructed on the webinar's format, including muting, Q&A, and the availability of a recording. Cliff discusses his role at Grammarly and introduces Alex's background and relevance to the topic.


🤖 AI's Impact on Writing: Threat or Opportunity?

The script addresses concerns about generative AI's potential to undermine the value of writing, especially in education. It highlights the need to understand the nuances of AI's role in writing, informed by subject matter experts, third-party research, and customer insights. A survey reveals students' comfort with generative AI, and the importance of ethical and effective AI use is underscored. The session aims to shift perspectives from pessimism to optimism about writing's future.


📈 Workplace Demand for Communication Skills in the AI Era

The script presents data showing that communication skills remain in high demand in the workplace, despite AI advancements. It discusses the time knowledge workers spend on writing tasks and the planned investment in AI tools to boost productivity. The paradox of increasing communication volume and decreasing quality is noted, suggesting AI could help streamline and improve communication effectiveness.


📚 Educator Insights on AI and the Writing Process

Subject matter experts share their views on AI's impact on writing, emphasizing the importance of writing as a learning tool and the need to redefine writing's role in education. The script suggests teaching students to use AI as a collaborator while maintaining authority over the tools, to augment rather than replace human writing abilities.


🔍 Historical Precedent and Technology Adoption in Writing

The script examines the historical context of technological disruptions in writing, using Grammarly's evolution as a case study. It discusses the initial adoption by educators and the gradual integration of technology into the writing process. Alex shares insights on technology adoption, emphasizing user feedback's importance in shaping product development.


🛠 The Role of AI in Enhancing Writing and Communication

The discussion turns to the current state of generative AI and its rapid adoption compared to previous technologies. Alex explains the proactive nature of generative AI and how it differs from past writing assistance technologies. The script suggests a future where AI is an active collaborator in the writing process, enhancing human abilities rather than replacing them.


📝 The Importance of the Writing Process and AI as a Collaborator

The script delves into the potential loss of valuable writing skills if students rely solely on AI for output generation. It argues for maintaining the human-led aspect of writing, with AI supporting the process, composition, and reflection phases. The importance of understanding writing and context to effectively use AI tools is emphasized.


🔄 The Calibration of AI in Writing: Contextual Collaboration

The webinar presents a framework for calibrating AI use in writing based on context and intention. It suggests a spectrum from human-led to AI-assisted writing, with the calibration varying for different types of communication. The need for guidance in determining when to use AI effectively is highlighted.


🚀 Grammarly's Strategic Suggestions: Enhancing Business Writing

Alex introduces Grammarly's new 'Strategic Suggestions' feature, designed to support business writing by understanding context and goals. The feature provides real-time nudges to improve communication, with examples given for emails and project briefs, demonstrating how AI can elevate the writing process.


🎓 Exploring AI's Potential in Academic Writing

The script explores the potential application of Grammarly's AI technology to academic writing. It presents a prototype UI that demonstrates how AI can assist with essay writing, including evaluating goals, identifying strengths, and suggesting improvements. The importance of tailoring AI support to specific educational guidelines is discussed.


🔑 The Future of Writing: Empowering Content Owners

The final paragraph summarizes the key takeaways, emphasizing the importance of writing as a prerequisite for practical AI skills. It discusses the shift from viewing the writer as solely a content creator to a content owner who evaluates and improves AI-generated output. The session concludes by inviting educational leaders to engage with Grammarly to shape the future of writing.


🔍 Addressing AI Detection and Ethical Use in Writing

In the closing Q&A, the script addresses questions about using AI in the writing process, detection of AI-generated content, and AI's understanding of factual accuracy and morality. It highlights Grammarly's role in establishing digital provenance and the importance of responsible AI practices in shaping the technology's output.




AI, or Artificial Intelligence, refers to the simulation of human intelligence in machines that are programmed to think like humans and mimic their actions. In the context of the video, AI is central to the discussion on how it is refining and transforming the future of writing pedagogy. The webinar explores the collaboration between humans and AI in the writing process, highlighting AI's role in enhancing writing skills and providing strategic suggestions to improve communication.

💡Writing Pedagogy

Writing pedagogy encompasses the methods, techniques, and strategies used to teach writing skills. The script discusses how AI is influencing this field, suggesting that AI can be integrated into pedagogical approaches to refine the teaching and learning of writing, making it more adaptive and personalized.

💡Process Over Output

The term 'Process Over Output' emphasizes the importance of focusing on the writing process rather than just the final product. The script mentions this concept to argue for the retention of the human element in writing, even as AI becomes more prevalent, suggesting that the process of writing is crucial for learning and critical thinking, rather than just the end result.


Grammarly is an AI-powered writing assistant tool mentioned in the script. It is used to detect and correct grammatical errors and provide suggestions to improve the quality of writing. The video discusses how Grammarly is evolving to integrate more deeply with the writing process, offering strategic suggestions and supporting users in the composition and critical reflection phases of writing.

💡Generative AI

Generative AI refers to AI systems that can create new content, such as writing essays or creating images. The script discusses the impact of generative AI on writing, noting that while it can produce text quickly, it may not replace the need for human involvement in the writing process to ensure meaningful and effective communication.


In the script, collaboration is presented as a key aspect of the relationship between humans and AI in writing. It suggests that AI should be seen as a partner that can support and enhance human writing abilities, rather than as a replacement for human writers.

💡Strategic Suggestions

Strategic Suggestions is a feature of Grammarly that provides users with proactive recommendations to improve their writing based on the context and goals of their communication. The script gives examples of how this feature can help in the workplace and hints at its potential application in academic writing.

💡Content Owner

The term 'Content Owner' is used in the script to describe the role of the writer in the context of AI-assisted writing. It implies that the writer is responsible for the content they produce, even when AI tools are used to generate or refine that content, emphasizing the need for human judgment and oversight.

💡Digital Provenance

Digital Provenance, as discussed in the script, refers to the ability to track and verify the origin of a text, determining whether it was written by a human or generated by AI. Grammarly is working on technology to establish this provenance, which is important for academic integrity and the authenticity of written work.

💡Responsible AI

Responsible AI is the concept of ensuring that AI systems are developed and used in ways that are ethical, transparent, and beneficial to society. The script mentions that Grammarly works closely with foundational model providers to align the output of their AI with definitions of factual correctness and ethical standards.


The webinar discusses the impact of AI on writing pedagogy and the future of writing in the AI era.

AI tools like Grammarly are evolving to support the writing process, not just the output.

Students and educators are generally comfortable with using generative AI tools in writing.

There is a need to redefine the value of writing as generative AI makes text production easier.

61% of attendees in a previous webinar felt optimistic about the future of writing with AI.

Educators and higher ed institutions are concerned about the applications of writing in the face of generative AI.

The importance of teaching students how to ethically and effectively use AI in writing.

Knowledge workers spend a significant amount of their workweek on writing tasks, highlighting the need for AI assistance.

AI-driven tools are becoming essential for boosting employee productivity in the workplace.

Experts emphasize that writing is a critical learning tool and should not be replaced by AI.

The future of writing involves a collaboration between humans and AI, where AI supports the writing process.

Grammarly's co-founder discusses the evolution of the platform and its role in supporting ESL students and educators.

The importance of maintaining human authority over AI tools in the writing process.

AI assistance in writing should augment human abilities, not replace them.

Grammarly's new 'Strategic Suggestions' feature aims to enhance business writing by understanding context and goals.

The potential for AI to support academic writing by providing strategic suggestions and maintaining academic integrity.

The need for institutions to guide students on when to use AI effectively in writing.

Grammarly's commitment to responsible AI development and the importance of ethical use of AI in writing.