URL to UGC✨ Why is UGC important?
TLDR在这次网络研讨会中，参与者讨论了用户生成内容（UGC）的重要性以及如何利用Hey Jen平台的最新功能——URL到广告（UGC广告）来创建和扩展UGC视频。Hey Jen是一个多功能视频工具，旨在帮助用户通过视频讲述故事。会议中提到，UGC通过展示真实人物的产品或服务体验，增加了品牌的信任度和参与度。此外，Hey Jen的新功能允许用户为广告创建UGC视频，并且可以在全球范围内以多种语言制作内容，大大扩展了创作者和品牌的可能性。会议还包括了一个产品演示，展示了如何使用Hey Jen创建视频，以及如何在不同语言中进行本地化。此外，还讨论了提高视频质量的技巧，如确保良好的照明和音频质量。最后，提供了五个免费积分，鼓励用户亲自尝试Hey Jen平台，并提供了反馈。
Takeaways
- 🎉 The webinar is a platform for discussing user-generated content (UGC) and its importance in marketing, with a focus on the new feature URL to UGC ads.
- 🌐 The Hey Jen platform is continuously evolving, aiming to be a comprehensive tool for video creation, editing, and translation, with new features being introduced every week or two.
- 🚀 The new feature allows for the creation of UGC videos at scale by simply adding a product link, which can then be used for advertisements.
- 🎥 The tool simplifies the process of UGC creation by automatically pulling in product information, media footage, and generating video scripts in multiple languages.
- 💬 The webinar highlighted the benefits of UGC for brands, such as increased trust, higher engagement rates, and the ability to show real consumer experiences.
- 🌟 The platform's multilingual capabilities open up opportunities for creators to produce content in various languages, expanding their reach globally.
- 🎙️ Audio and lighting quality are emphasized as crucial for viewer retention, and the use of a microphone can enhance the perception of authority and professionalism.
- 📈 A/B testing is encouraged to determine which video styles and scripts resonate best with the target audience, leading to more effective marketing strategies.
- 📱 The ability to customize video templates, choose avatars, and select background music provides creators with flexibility to produce content that suits their brand and message.
- 📊 Statistics were shared, highlighting the effectiveness of UGC with 28% higher engagement and four times higher click-through rates compared to traditional media.
- 📝 The use of AI in content creation, such as with Hey Jen's avatar feature, allows for efficient editing and correction of video content without re-recording.
Q & A
What is the main topic of the webinar?
-The main topic of the webinar is User Generated Content (UGC) and the importance of UGC in marketing, along with a demonstration of a new feature called URL to UGC ads.
What are the benefits of using UGC for brands?
-UGC provides authenticity, relatability, and trust, which can lead to higher engagement rates. It is also beneficial for consumers as they can see other people's experiences with a product or service before making a purchase decision.
How does the new feature 'URL to UGC ads' work?
-The 'URL to UGC ads' feature allows users to create UGC videos for ads at scale by simply adding a product link. The system then generates the ads video, including media footage, product descriptions, and can even create the content in multiple languages.
What is the significance of being able to create UGC in multiple languages?
-The ability to create UGC in multiple languages opens up global opportunities for content creators and brands. It allows them to reach a wider audience without the creator needing to learn new languages, and makes the content more relatable to the target audience.
How does the platform assist in creating content that resonates with the target audience?
-The platform provides various templates, scripts, and the ability to select different accents and languages. It also allows for A/B testing of different video types to determine what works best for a particular product or brand.
What are some tips for recording UGC videos?
-Tips for recording UGC videos include ensuring good lighting and audio quality, using a tripod or having someone else record, and being authentic and relatable. Additionally, using a microphone can add authority to the content.
How can creators use the platform to enhance their content creation process?
-Creators can use the platform to generate scripts, select from various video templates, choose background music, and even edit the generated content to add a personal touch. The platform also allows for the creation of videos in different languages, expanding the creator's reach.
What is the role of AI in the content creation process on this platform?
-AI plays a significant role by generating scripts, providing voiceovers in different languages and accents, and automating the video creation process. It also allows for the editing of videos post-recording to correct any mistakes.
How does the platform help brands in their marketing efforts?
-The platform assists brands by enabling them to create UGC ads that are authentic and engaging. It also allows for easy localization of content into multiple languages, helping brands to reach a global audience more effectively.
What are some future updates or features expected on the platform?
-Future updates include the ability for users to upload their own avatars, manual ordering of media within the videos, and the introduction of a new feature called 'Instant Highlights' for creating engaging video clips from longer content.
How can users provide feedback or suggest new features for the platform?
-Users can provide feedback or suggest new features through the platform's community channels, such as the Facebook group, or by tagging the platform's official social media accounts with their suggestions.
Outlines
😀 Introduction and Greetings
The video begins with a lively introduction where the host greets the audience and asks how they are doing. The host, along with Andrew and Nick, discuss their locations and the co-working space. There's a mention of globe earrings that the audience seems to enjoy, and a suggestion to create a business around them. The webinar's format is explained, highlighting that it occurs every Thursday and covers features of the Hey Jen platform, including a Q&A session.
🌟 Overview of Hey Jen's Capabilities and Future
The host delves into Hey Jen's current and future capabilities, emphasizing the platform's role in video storytelling. The vision is to prepare users for a future where videos are a key factor, offering features like script creation, avatar personalization, translation, and editing tools. The rapid release of new features is highlighted, with the host noting that the platform is constantly improving based on community feedback.
📈 The Importance of User-Generated Content (UGC)
The concept of UGC is explored, explaining its significance in building trust and engagement with consumers. Andrew and Chrissy, as UGC creators, share their experiences and the process of creating UGC videos. The host introduces a new feature that simplifies the creation of UGC videos for advertisements, allowing users to input a product link and generate ads at scale.
🎥 Demonstrating the New UGC Video Creation Feature
The host demonstrates how to use the new feature to create UGC videos. The process involves inputting a product URL, selecting an audience, and choosing language options. The feature allows for the creation of videos in multiple languages, which is a significant advantage for global content creation. Andrew and Chrissy discuss the implications of this feature for their work as UGC creators.
🌐 Multilingual Capabilities and Creator Opportunities
The feature's ability to produce videos in various languages is discussed in detail. Andrew expresses enthusiasm about the feature's potential to expand his reach as a creator. Chrissy appreciates the time-saving aspect and the relatability it brings to global audiences. The host emphasizes the importance of lighting and audio quality when recording videos for UGC.
📝 Customizing Video Scripts and Templates
The host outlines how the platform provides different video script templates and customization options. There's a discussion about the importance of experimenting with various video styles to determine what resonates best with the audience. Andrew and Chrissy share their preferences for video templates and the importance of selecting the right template for the product being showcased.
🎙️ Tips for Recording UGC Videos
The host asks for tips on recording UGC videos, emphasizing the importance of lighting and audio quality. Chrissy shares her A/B testing experience with lighting and its impact on viewer retention. The discussion highlights the use of microphones to convey authority and the potential for using podcast mics to enhance credibility.
📺 Avatar Selection and Video Customization
The process of selecting avatars and customizing video templates is detailed. The host explains the option to use public avatars or upload personal ones. They also discuss the ability to preview content before finalizing and the importance of selecting the right music and captions for the video. The host emphasizes the platform's flexibility and the ease of creating engaging content.
📹 Exploring Video Options and Feedback
The host and guests explore different video options, including the ability to adjust script lengths for shorter, more engaging content. They discuss the importance of creating multiple videos for A/B testing to determine the most effective content. The host also addresses the chat's feedback about audio levels and the potential for future improvements.
🤝 The Benefits of Working with UGC Creators
The benefits of UGC for brands are discussed, including higher engagement rates and cost-effectiveness. Chrissy and Andrew share their perspectives on the advantages of using the platform for content creation, emphasizing the time-saving aspect and the ability to reach broader audiences. The host also addresses misconceptions about AI and encourages creators to embrace and learn to use it effectively.
📚 Final Thoughts and Promoting Creator Channels
The host wraps up the webinar by inviting Chrissy and Andrew to promote their social media channels. They also mention the Hey Jen Facebook group as a platform for community support and share a link for attendees to receive five free credits to start creating UGC videos. The host teases a new feature called 'Instant Highlights' for the next webinar and thanks everyone for participating.
📅 Next Webinar and Closing Remarks
The host reminds the audience about the next webinar, which will feature a significant product update. They encourage the audience to follow the creators, use the platform, and provide feedback. The webinar concludes with thanks to all participants, including Nick, Andrew, and Chrissy, and a reminder to join the following Thursday for more announcements.
Mindmap
Keywords
💡UGC
💡Webinar
💡Avatar
💡Product demo
💡Multilingual
💡Engagement
💡Content Creator
💡Ad Scale
💡Q&A
💡Script
Highlights
User Generated Content (UGC) is content created by people like us that features a product or service in an authentic and relatable way, which is powerful for brands.
UGC adds trust, higher engagement rates, and relatability, which is helpful for consumers during purchasing decisions.
Hey Jen is a platform that allows the creation of UGC videos at scale by simply adding a product link.
The platform can generate ads videos with pulled media from a product URL, making the process less time-consuming and expensive.
Hey Jen provides a tool for UGC creators to expand their reach globally, as it can create content in multiple languages, overcoming language barriers.
Creators can now target a broader demographic and explore opportunities in different regions with the new language feature.
The platform offers different video templates and the ability to customize scripts, making content creation more efficient and personalized.
UGC has been shown to have a 28% higher engagement rate and a four times higher click-through rate than traditional media.
The platform allows for A/B testing of different video types to determine which content works best for a particular audience.
Creators can now create more engaging content with the option to add their own voiceovers in different languages, even if they don't speak the language.
The webinar discussed the importance of lighting and audio quality in making UGC videos more watchable and engaging.
Hey Jen is not just for UGC; it can also be used to create avatar videos or translate videos, offering versatility for content creators.
The platform is continuously improving based on community feedback, with new features being added regularly.
Creators can now incorporate their real videos, such as trying on clothes, into the UGC avatar system for a more authentic promotion.
The webinar highlighted the misconceptions about AI and emphasized how AI can be a valuable tool for content creation efficiency.
An upcoming feature called 'Instant Highlights' will allow users to select engaging clips from longer videos, like podcasts, to create shorter, more impactful content.
The Hey Jen community is encouraged to share their creations and receive support through a revived Facebook group and direct engagement with the creators.
The webinar concluded with an offer of five free credits for participants to start their journey on Hey Jen and create their first UGC videos.