5 Months of AI Content = This Much Google Traffic

Niche Pursuits
25 Mar 202406:47

TLDRThe video discusses a case study on AI and Google ranking, where 143 participants competed to build an AI site. The study coincided with Google's Helpful Content Update and March core and spam updates. One participant published 7 million articles but suffered a traffic penalty. The top performer, Edward, saw a significant drop in traffic, while others like Tanya experienced a minor decline. Some sites, however, showed increases in traffic, with Victoria and Tom having notable gains. The impact of Google's core update in March led to dramatic changes, with Jennifer's site suffering a severe traffic drop. The video ends with anticipation for the final results of the challenge.


  • ๐Ÿš€ A 5-month AI site-building challenge was initiated to observe how Google ranks content created by AI.
  • ๐Ÿ“ˆ The Helpful Content Update was a significant change in Google's algorithm, impacting content rankings.
  • ๐Ÿ“Š The challenge is nearing its end, coinciding with Google's March core and spam updates, which have had a substantial effect on rankings.
  • ๐Ÿ† Edward, who published 7 million articles, initially led but his site was penalized, leading to a significant drop in traffic.
  • ๐Ÿ“‰ Tanya, with a more conservative 300 articles, maintained a stable traffic level with a slight decrease of 6%.
  • ๐Ÿ”„ Comparison of February to January traffic showed mixed results, with some sites experiencing up to 53% increase and others facing declines.
  • ๐Ÿ“‰ Edward's second site, with 5,800 articles, saw a 56% increase in traffic, indicating a more sustainable approach.
  • ๐Ÿ“ˆ Victoria and Tom also had significant traffic increases of 57% and 53%, respectively, suggesting effective strategies.
  • ๐Ÿšซ Jennifer, once leading, fell to ninth place after her site was hit by the March core update, with traffic plummeting.
  • ๐Ÿ” No sites in the challenge were manually de-indexed by Google, but the potential for future de-indexing remains a concern.
  • ๐Ÿ”ฎ The final results of the AI content challenge are anticipated to provide insights into the long-term viability of AI-generated content for SEO.

Q & A

  • What was the main purpose of the AI site-building challenge mentioned in the script?

    -The main purpose of the AI site-building challenge was to see if participants could rank their AI-generated sites on Google for fun and experimental purposes.

  • How did the Helpful Content Update affect the AI sites?

    -The Helpful Content Update was one of the biggest updates in several years, and it had a significant impact on the AI sites, with some experiencing traffic declines and others still managing to increase their traffic.

  • What was the outcome for Edward's site, which published over 7 million articles?

    -Edward's site was penalized, causing a significant drop in traffic, and it is no longer in the top 10 of the challenge leaderboard.

  • How did the March core and spam updates impact the AI sites?

    -The March core and spam updates had a massive impact on the AI sites, with some sites experiencing significant traffic declines, including Jennifer's site, which fell off the leaderboard.

  • What was the traffic change for Tanya's site with 300 articles from January to February?

    -Tanya's site experienced a 6% decline in traffic from January to February.

  • Which participant had the highest organic traffic increase from January to February?

    -Jennifer had the highest organic traffic increase of 53% from January to February.

  • Were any of the AI sites manually de-indexed by Google?

    -As of the time of the script, no participants reported that their sites had been manually de-indexed by Google.

  • What was the overall trend in traffic for the top 10 AI sites from January to February?

    -The overall trend for the top 10 AI sites from January to February showed both increases and decreases in traffic, with some sites experiencing up to 53% increases and others seeing significant declines.

  • What is the expected final outcome of the AI content challenge?

    -The final outcome of the AI content challenge is uncertain, with a few sites still growing, but the speaker expresses doubt about the long-term performance of AI sites.

  • How can one follow the final update of the AI content challenge?

    -To catch the final update of the AI content challenge, one should subscribe on YouTube, as suggested in the script.



๐Ÿค– AI Site Ranking Experiment & Google Updates

This paragraph discusses an experiment where 143 people were challenged to build AI sites to rank on Google. The experiment coincided with Google's Helpful Content Update and the subsequent March core and spam updates. The focus is on the results of these AI sites, with one participant publishing over 7 million articles, leading to a site penalty. The paragraph highlights the traffic changes and rankings of different sites, with some experiencing significant increases or declines in traffic.


๐Ÿ“‰ Impact of Google Core Update on AI Content Challenge

This paragraph details the ongoing AI content challenge and its intersection with Google's core updates. It mentions that while some AI sites are still growing, there's skepticism about their long-term performance. The paragraph also reveals that Jennifer's site, which was leading after two months, was heavily impacted by the March core update, causing a dramatic drop in traffic. The anticipation is built for the final update of the challenge, encouraging viewers to stay tuned for the outcome.



๐Ÿ’กAI site

An AI site refers to a website that utilizes artificial intelligence to generate content, optimize rankings, or enhance user experience. In the context of the video, participants were challenged to build AI sites to see if they could rank on Google, serving as a case study on the effectiveness and sustainability of AI-generated content in search engine rankings.

๐Ÿ’กGoogle ranks

Google ranks refer to the position or order in which Google's search engine lists web pages in response to a search query. The higher the rank, the more visible the site is to users, which typically leads to more traffic. The video explores how AI-generated content affects these rankings and how Google's updates can influence a site's position.

๐Ÿ’กHelpful content update

The helpful content update is a term used by Google to describe changes in its search algorithm designed to improve the quality of search results by rewarding content that is genuinely helpful to users. The video mentions this update as one of the significant factors affecting the performance of AI sites.

๐Ÿ’กMarch core and spam updates

The March core and spam updates refer to the specific changes Google made to its search algorithm in March that aimed to improve search results by reducing spam and promoting high-quality content. These updates had a significant impact on the rankings of many sites, including those created for the AI challenge.


In the context of the video, traffic refers to the number of visitors or the amount of data transfer to a website. It is a crucial metric for measuring a website's popularity and success. The video analyzes the changes in traffic to AI sites before and after Google's updates to assess their performance.


In the context of search engines, being penalized means that a website has been downgraded in search rankings due to violations of the search engine's guidelines. The video mentions that one of the AI sites was penalized by Google, leading to a sharp decline in its traffic.


De-indexing is the process by which a search engine removes a website's pages from its index, making the site's pages no longer searchable or visible in search results. The video discusses the mass de-indexing of sites by Google and whether any AI sites from the challenge faced this fate.

๐Ÿ’กOrganic visitors

Organic visitors are users who find a website through unpaid, or 'organic,' search results, as opposed to paid search ads. The video focuses on the number of organic visitors as a key metric to evaluate the success of AI sites in attracting traffic through natural search rankings.


A leaderboard is a ranking system that lists the top performers in a competition or challenge. In the video, the leaderboard refers to the ranking of participants in the AI site challenge based on their site's performance, particularly in terms of traffic and search rankings.

๐Ÿ’กGoogle core updates

Google core updates are significant changes made to Google's search algorithm that aim to improve the overall quality and relevance of search results. These updates can have a broad impact on how websites rank and are perceived by users. The video discusses the effects of these updates on the AI sites involved in the challenge.


A challenge was issued to build AI sites to test Google ranking capabilities.

The challenge coincided with Google's Helpful Content and March core and spam updates.

143 participants competed to create AI-driven websites over 5 months.

One participant published over 7 million articles, leading to a penalty from Google.

Traffic and ranking changes of AI sites were monitored, showing diverse impacts.

Some AI sites experienced significant increases in traffic, while others declined.

The experiment reveals the impact of Google's updates on AI-generated content.

Initial leaders in the challenge experienced dramatic shifts in rankings over time.

The challenge provides a real-world case study on AI content and SEO strategies.

No participants reported manual de-indexing by Google, despite widespread concerns.

A participant was significantly affected by the March core update, impacting her lead.

The final outcome of the challenge remains uncertain due to ongoing Google updates.

The experiment underscores the volatile nature of SEO for AI-generated content sites.

Final results next month will reveal long-term viability of AI content strategies.

Encouragement for viewers to follow for the final update of the AI content challenge.