ADOBE EXPRESS Guide for Beginners

Rob Balasabas
17 Jan 202316:32

TLDRRob balasavis introduces Adobe Express, a graphic design platform, to beginners in this tutorial video. He explains that Adobe Express offers a free version with basic editing and photo effects, access to over 2,000 Adobe fonts, royalty-free images, and templates. The Premium plan, costing $9.99 per month, provides additional features such as 20,000 fonts, 160 million stock photos, advanced scheduling, and 100GB of storage. The video also highlights the platform's ease of use, customizable templates, real-time collaboration, and the ability to create a wide range of designs from logos to social media posts. Rob emphasizes the convenience of Adobe Express's on-the-go functionality, its app availability, and the comprehensive resources and tutorials provided for users to learn and master the tool.


  • 🌐 Adobe Express is a user-friendly graphic design platform suitable for creating a variety of content such as logos, social posts, and videos.
  • 🆓 There's a free version of Adobe Express that offers basic editing features, over 2,000 Adobe fonts, and access to Adobe Stock photos.
  • 📱 An Adobe Express app is available for both mobile and desktop, allowing users to edit images and videos on the go.
  • 💡 The platform provides a range of tools for photo and video editing, including background removal, resizing, and conversion to different formats.
  • 📚 Users can access a comprehensive library of templates for different types of designs, from social media posts to flyers and logos.
  • ✂️ Adobe Express allows for real-time collaboration, which is particularly useful for teams working on design projects together.
  • 📈 The Premium plan, at $9.99 per month, offers advanced features like more fonts, a larger image library, and the ability to schedule and publish content directly within the platform.
  • 🎓 A student plan is available for those eligible, providing special access to Adobe Express features.
  • 📦 Storage capacity varies by plan, with the free version offering 2GB and the Premium plan offering a substantial 100GB for users.
  • 📅 A content scheduler is available to plan and automate the posting of designs on social media platforms, streamlining the content release process.
  • 📚 Adobe Express also provides a 'Learn' section with tutorials and resources to help users get the most out of the platform.

Q & A

  • What is the name of the presenter in the Adobe Express Guide for Beginners video?

    -The presenter's name is Rob Balasabis.

  • What is the primary focus of the channel where this video is hosted?

    -The channel focuses on content creation, including how to become a better content creator and how to monetize content.

  • Which platforms does Adobe Express compete with in terms of graphic design and social media post creation?

    -Adobe Express competes with platforms like Canva and Photoshop.

  • What are some of the things you can create using Adobe Express?

    -With Adobe Express, you can create Flyers, logos, banners, social posts, Instagram stories, TikTok videos, social ads, and custom-sized images.

  • Does Adobe Express offer a free version?

    -Yes, Adobe Express offers a free version with basic editing and photo effects, access to over 2,000 Adobe fonts, and more.

  • What are the benefits of the Adobe Express Premium plan?

    -The Premium plan provides access to premium features such as image resizing, 20,000 Adobe fonts, over 160 million Adobe stock photos, one-click logo and branding, content scheduling, premium templates, 100GB of storage, and the ability to convert and export to PDFs.

  • How much does the Adobe Express Premium plan cost per month?

    -The Adobe Express Premium plan costs $9.99 per month.

  • What is the benefit of using the Adobe Express app on mobile devices?

    -The Adobe Express app allows users to edit images and videos on the go, providing flexibility and convenience for content creation.

  • What is the term used to describe the process of taking a template and customizing it to one's own needs in Adobe Express?

    -The process is referred to as 'remixing' a template.

  • How can teams collaborate using Adobe Express?

    -Teams can collaborate in real-time online, allowing multiple users to work on the same project simultaneously from their own computers and accounts.

  • What resources does Adobe Express provide to help users learn how to use the platform effectively?

    -Adobe Express provides tutorials, live streams, and resources that cover a wide range of features and functions within the platform, making it easier for users to learn and navigate.



😀 Introduction to Adobe Express

Rob balasavis introduces the viewer to Adobe Express, a platform for graphic design, particularly useful for creating thumbnails, social media posts, and other visual content. He mentions that viewers might be using other platforms like Canva or Photoshop and are looking for something easier with more features. The video serves as a tutorial for Adobe Express, and Rob invites podcast listeners to check out the video version on YouTube for a visual demonstration. Adobe Express offers a free version with basic editing features and over 2,000 Adobe fonts, as well as premium templates and the ability to create custom-sized images. The platform is accessible on mobile devices and through a web browser, allowing for on-the-go editing of images and videos.


📈 Adobe Express Features and Plans

The paragraph delves into the various features of Adobe Express, including real-time collaboration, which allows teams to work together online without being in the same location. It also discusses the different plans available: a free plan that provides basic editing, access to Adobe fonts and stock photos, and the ability to store up to 2GB of files; and a Premium plan for $9.99 per month, which offers advanced features like image resizing, access to 20,000 Adobe fonts, over 160 million Adobe stock photos, and 100GB of storage. The Premium plan also includes the ability to schedule and publish content directly to social platforms, making it a powerful tool for social media management. There's also a mention of a student plan and a 30-day free trial for the paid plan.


📚 Exploring Adobe Express Interface and Resources

This section provides an overview of the Adobe Express interface, highlighting the custom sizing feature, a wide array of templates for various social media platforms and professional uses, and quick actions for images and videos such as background removal and format conversion. It also touches on the integration with other Adobe products like Premiere Rush and Photoshop Express. The paragraph outlines the organization features within the platform, including the ability to create custom brands with specific colors, fonts, and logos, and libraries for asset management. Additionally, it covers the scheduling tool that connects to social media accounts for easy content planning and distribution. Lastly, it emphasizes the learning resources available within Adobe Express, including tutorials and live streams, to assist users in mastering the platform.


📅 Scheduling and Final Thoughts on Adobe Express

The final paragraph emphasizes the time-saving aspect of Adobe Express, particularly the content scheduler feature, which allows users to create designs in advance and schedule them for posting throughout the week on various social media platforms. Rob expresses his optimism that the video has provided value to the viewers, offering a basic understanding of Adobe Express's capabilities. He encourages viewers to ask questions in the comments section for further clarification or assistance with the platform. Rob also mentions his relationship with the Adobe Express team as an ambassador, suggesting that he can facilitate questions to the team for future video responses. The video concludes with a prompt for viewers to subscribe for more content.



💡Adobe Express

Adobe Express is a web-based and mobile graphic design platform developed by Adobe Inc. It is designed to make it easy for users to create a variety of visual content, such as social media posts, logos, and marketing materials. In the video, the host introduces Adobe Express and its capabilities, emphasizing its user-friendly interface and the wide range of templates and tools it offers for content creation.

💡Graphic Design

Graphic design is a creative process that combines text, images, and other visual elements to communicate messages effectively through the use of typography, photography, and illustration. In the context of the video, graphic design is the primary focus, as the host discusses how Adobe Express can be used to create various types of visual content for different platforms.

💡Social Post Images

Social post images refer to the visual content shared on social media platforms. These images are crucial for attracting attention and engaging audiences on platforms like Instagram, Facebook, and Twitter. The video highlights how Adobe Express can be used to design eye-catching social post images that can enhance a user's social media presence.


Templates in Adobe Express are pre-designed layouts that users can customize to create their own content. They save time and provide a starting point for designs, making the design process more accessible for beginners. The host mentions the abundance of templates available in Adobe Express for various types of content creation, such as logos, flyers, and social media posts.

💡Custom Sizing

Custom sizing in Adobe Express allows users to create designs with specific dimensions that may not be available as standard template sizes. This feature is particularly useful for creating designs tailored to unique requirements or for platforms with specific dimension constraints. The host demonstrates how to access and use custom sizing in Adobe Express.

💡Photo and Video Editing

Adobe Express provides tools for editing photos and videos, including features like background removal, resizing, and conversion to different formats. These editing capabilities are important for creating professional-looking content that aligns with a user's brand or aesthetic. The host discusses the ease of editing images and videos on the go using Adobe Express.

💡PDF Tools

PDF tools in Adobe Express enable users to create, edit, and organize PDF documents. This includes features like exporting, combining, and converting PDFs, which are essential for professional document management. The host mentions that these tools are part of the Adobe Acrobat suite, indicating the depth of functionality available within Adobe Express.

💡QR Codes

QR codes are two-dimensional barcodes that can be scanned by smartphones to quickly access information, such as a website URL. In the video, the host explains how Adobe Express allows users to easily create QR codes that can link to their social profiles or other online content, adding a convenient way to direct audiences to specific resources.


Collaboration in Adobe Express refers to the ability for multiple users to work on a design project in real-time, even if they are not in the same location. This feature is beneficial for teams working on design projects together, as it allows for efficient communication and simultaneous editing of content. The host emphasizes the time-saving aspect of real-time collaboration.

💡Content Scheduler

The content scheduler in Adobe Express is a tool that allows users to plan and schedule the posting of their designs on social media platforms directly from the application. This feature streamlines the content publishing process, eliminating the need to manually post or use third-party scheduling services. The host highlights the scheduler as one of the premium features of Adobe Express.

💡Adobe Stock

Adobe Stock is a subscription-based service that provides users with access to a vast library of high-quality images, videos, templates, and other assets for use in their designs. In the context of the video, the host mentions that Adobe Express Premium plan subscribers get access to Adobe Stock's royalty-free photo collection, enhancing their ability to create visually rich content.


Adobe Express offers a free version with no credit card required, providing basic editing and photo effects.

The platform allows users to create a variety of content such as flyers, logos, banners, social posts, and stories.

Adobe Express has a mobile app and is accessible via browser, enabling on-the-go editing for images and videos.

The free plan includes access to over 2,000 Adobe fonts and Adobe Stock royalty-free photo collection.

Premium plan subscribers get 20,000 Adobe fonts, over 160 million Adobe Stock photos, and 100GB of storage.

Adobe Express enables real-time collaboration, allowing teams to work on the same project simultaneously.

The content scheduler feature lets users plan, schedule, and publish their content directly within Adobe Express.

Users can create custom-sized images without a template in Adobe Express.

The platform provides quick actions for images and videos, such as background removal, resizing, and conversion to different formats.

Adobe Express includes a comprehensive library of templates for various social media platforms and professional uses.

Brands feature allows users to create and customize their brand's visual identity within the platform.

Libraries act as a file folder system within Adobe Express, organizing and storing assets for easy access.

The learn section offers tutorials and resources to help users navigate and utilize Adobe Express effectively.

Adobe Express is suitable for content creators looking for an easy-to-use platform with professional design capabilities.

The platform is particularly beneficial for those transitioning from other design tools like Canva or Photoshop.

A 30-day free trial is available for the Premium plan, allowing users to test the features without commitment.

Student plans are available at a discounted rate for those eligible.

Adobe Express ambassadors are available to assist and answer questions about the platform.

The video tutorial provides a comprehensive introduction to Adobe Express, showcasing its features and capabilities.