HeyGen 101 for Business

23 May 202454:05

TLDRIn this HeyGen 101 for Business webinar, the hosts introduce HeyGen and its key features. Melissa discusses her role in helping clients maximize value from HeyGen and presents two main products: Avatar Video and Video Translation. The webinar highlights use cases, customer success stories, and a live demo of HeyGen's capabilities. Viewers learn how to create avatars, translate videos into multiple languages, and leverage these tools to enhance business communications and training. The session concludes with a Q&A and information on how to get started with HeyGen, including five free credits for new users.


  • ๐ŸŒ The webinar introduces HeyGen 101 for Business, highlighting its key products and use cases.
  • ๐Ÿ‘ฅ Melissa and the host emphasize the importance of customer feedback for continuous improvement.
  • ๐Ÿ“ˆ HeyGen offers Avatar video and video translation as its main products, enhancing visual storytelling.
  • ๐Ÿ“ The webinar participants are globally diverse, joining from countries like Italy, Japan, and the US.
  • ๐Ÿ› ๏ธ The process of creating instant avatars is simple and guided, ensuring high-quality output.
  • ๐Ÿ—ฃ๏ธ HeyGen supports multiple languages and dialects, enabling users to create content in various languages.
  • ๐ŸŽฅ Video translation helps businesses reach new audiences, improve internal training, and enhance customer connections.
  • ๐Ÿ’ผ Businesses use HeyGen for marketing, training, and product documentation, saving time and resources.
  • ๐Ÿ“Š HubSpot is a key example of a company benefiting significantly from HeyGen's video translation services.
  • ๐Ÿ’ฌ Users can customize and proofread translations, ensuring accuracy and maintaining brand consistency.
  • ๐Ÿค HeyGen is continuously evolving, with new features and improvements based on user feedback.
  • ๐Ÿ”„ Knowledge base and brand vocabulary features help improve translation quality by providing context.

Q & A

  • What is the purpose of the HeyGen 101 for Business webinar?

    -The purpose of the HeyGen 101 for Business webinar is to introduce the audience to HeyGen's products and use cases, focusing on Avatar video and video translation to help businesses enhance their video creation and translation processes.

  • Who is the co-host alongside the main presenter?

    -Melissa is the co-host alongside the main presenter. She works with HeyGen customers to help them get the most value out of HeyGen's products.

  • What are the two main products discussed in the webinar?

    -The two main products discussed in the webinar are Avatar video and video translation.

  • How does HeyGen help make visual storytelling accessible?

    -HeyGen helps make visual storytelling accessible by breaking down barriers to video creation, making it easier, less expensive, and more time-efficient for anyone to create videos, regardless of their resources or knowledge.

  • What is the main mission of HeyGen?

    -The main mission of HeyGen is to make visual storytelling accessible to all, emphasizing the impact and accessibility of video as a communication tool.

  • How does the webinar host encourage audience interaction?

    -The webinar host encourages audience interaction by welcoming participants, asking where they are from, what kind of business they work for, and inviting them to ask questions during the presentation.

  • What special offer is given to webinar participants?

    -Webinar participants are given five free credits to get started with HeyGen, allowing them to experience the platform and its features.

  • What feature does Melissa highlight about Avatar videos in internal training?

    -Melissa highlights that Avatar videos in internal training are beneficial for keeping training content up-to-date, allowing changes to be made easily without re-recording the entire video.

  • What benefit does the HeyGen video translation tool provide to businesses?

    -The HeyGen video translation tool allows businesses to translate existing video content into multiple languages, thereby reaching a wider audience and enhancing their global presence.

  • What partnership does HeyGen have to improve voice quality in Avatar videos?

    -HeyGen has a partnership with 11 Labs, allowing users to clone their voice on 11 Labs and use the API key to integrate high-quality voices into their Avatar videos.



๐Ÿ‘‹ Introduction and Welcome

The webinar begins with greetings to the global audience, mentioning different time zones. The host introduces Melissa, who is responsible for customer relationships at Haen. Melissa introduces herself and explains her role in helping customers maximize the value of Haen. They express excitement about the day's topics, specifically Haen 101 for business and use cases. The host highlights the diverse locations of the attendees and encourages them to share their business types and questions. They also mention that attendees will receive five free credits to start with Haen and emphasize the importance of feedback for product improvement.


๐Ÿ–ฅ๏ธ Overview of Haen and Product Demonstration

Melissa shares her screen and begins with an overview of Haen's mission to make visual storytelling accessible to everyone. She explains the significance of video in communication and the focus on breaking down barriers to video creation. Melissa introduces two main products: Avatar video and video translation. She elaborates on common misconceptions about Haen being just an avatar creator and emphasizes its broader capabilities. The host and Melissa discuss different use cases for these products in various business departments, highlighting the flexibility and applications of Avatar video and video translation.


๐Ÿ“Š Detailed Use Cases and Customer Examples

The discussion moves to specific use cases of Haen's products. Melissa explains how HR and training teams use Avatar video for compliance and training, allowing easy updates without re-recording entire videos. They mention layering avatars on slide decks, starting video production from scratch, and enhancing product documentation. A customer example is provided, showing how Roland Frasier used Haen to generate significant revenue in a short time. The host and Melissa highlight the versatility of Haen's tools and their impact on existing workflows and business growth.


๐ŸŽฌ Practical Demonstration of Haen's Features

Melissa demonstrates Haen's AI studio, showcasing the ease of creating avatar videos with preloaded assets and scripts. She highlights the ability to mark and label words for correct pronunciation and access a library of voices with various accents. The demo also covers integrating third-party voices through an API key from Eleven Labs. The host emphasizes the different types of avatars (instant and studio) and their respective creation processes. They also mention the option to use Haen within Canva for familiar workflows and enhanced productivity.


๐ŸŒ Video Translation and Its Business Applications

The focus shifts to video translation, exploring its significance for reaching new audiences, improving internal training, and enhancing global communication. Melissa explains the process of uploading videos for translation and the options available for output languages and proofread features. They discuss how businesses, particularly educational institutions and marketing teams, benefit from translating existing video content to expand their reach. The host and Melissa address questions about the technology's capabilities, including the handling of multiple speakers and complex scenarios.


๐Ÿ“ Proofreading and Customization in Video Translation

Melissa delves into the proofreading process, explaining how users can edit transcriptions and translations for accuracy. She showcases an example of translating a video of Bill Gates, demonstrating the interface for making edits and ensuring correct pronunciation. They emphasize the importance of context provided by the knowledge base for improving translation quality, especially for specialized terms. The discussion includes tips for maximizing the effectiveness of Haen's tools and the integration of feedback for continuous improvement.


๐Ÿ—ฃ๏ธ Enhancing Translation with Knowledge Base and Brand Vocabulary

The conversation covers the use of the knowledge base to provide context for translations, ensuring accurate handling of specialized terms and brand vocabulary. Melissa explains how this feature helps avoid common translation errors and maintain consistency in brand terminology. They highlight the importance of detailed feedback from users to refine the AI's performance and address specific language nuances. The host underscores the value of these tools for reducing the time spent on proofreading and improving overall translation quality.


โš™๏ธ Practical Tips for Using Haen Effectively

The session provides practical advice for optimizing the use of Haen's video translation tool, including separating audio and video elements for better results. Melissa discusses the benefits of pre-listening to translated audio and the collaboration features available within the platform. They emphasize the importance of feedback for ongoing improvements and the role of Melissa and the support team in assisting customers. The host and Melissa reiterate the goal of making video creation and translation accessible and efficient for all users.


๐Ÿš€ Exploring Advanced Features and Future Enhancements

Melissa addresses advanced features like controlling emotions in avatars and integrating third-party voices. They discuss the ongoing efforts to improve speed adjustments for translations and handle complex scenarios with multiple speakers. The host and Melissa highlight the importance of specific feedback for continuous refinement of the technology. They also mention upcoming features and the potential for further innovations in Haen's offerings, encouraging users to stay engaged and provide input.


๐Ÿ’ผ Enterprise Solutions and Customer Support

The discussion shifts to enterprise solutions, explaining the process for contacting sales and accessing advanced features. Melissa outlines the support options available for enterprise clients, including personalized assistance and tailored solutions. The host and Melissa emphasize the importance of understanding customer needs and providing comprehensive support to ensure successful implementation and use of Haen's tools. They also mention the availability of personalized video messages from the CEO and the company's commitment to customer satisfaction.


๐Ÿ“ข Closing Remarks and Future Webinars

The webinar concludes with closing remarks from Melissa and the host, thanking attendees for their participation and encouraging them to explore Haen's features with the provided free credits. They announce the topic for the next webinar and invite users to join and continue learning about Haen's capabilities. The host emphasizes the importance of feedback and collaboration in improving the platform and supporting users' business growth. They also mention job opportunities at Haen and encourage interested individuals to join the team.




HeyGen is a company that offers tools for creating and translating video content. In the context of the video, HeyGen provides products like Avatar video and video translation, which are highlighted as key features for business use cases.

๐Ÿ’กAvatar video

Avatar video refers to the creation of digital avatars that can be used in video content. HeyGen's Avatar video product allows businesses to create personalized avatars for various purposes, such as training and marketing, enhancing engagement and communication.

๐Ÿ’กVideo translation

Video translation is the process of converting video content from one language to another while maintaining synchronization with the visuals. HeyGen offers a video translation tool that helps businesses reach a global audience by translating existing videos into multiple languages.

๐Ÿ’กVisual storytelling

Visual storytelling is the practice of using visuals to convey a story or message. HeyGen's mission is to make visual storytelling accessible to everyone, emphasizing the importance of video as a powerful communication tool.

๐Ÿ’กCustomer feedback

Customer feedback refers to the information provided by users about their experience with a product or service. In the video, Melissa emphasizes the importance of customer feedback for improving HeyGen's products and services.

๐Ÿ’กInternal training

Internal training involves educating employees within an organization. HeyGen's Avatar video product is used by HR and training teams to create engaging training content that can be easily updated and translated for a global workforce.


Proofreading in the context of video translation involves reviewing and editing the translated script to ensure accuracy and quality. HeyGen offers a proofreading feature that allows users to refine translations before finalizing the video.

๐Ÿ’กKnowledge base

A knowledge base is a collection of information that provides context for a specific topic. HeyGen's knowledge base feature helps improve video translations by providing context about the video's content, such as brand terms and industry-specific language.

๐Ÿ’กBrand vocabulary

Brand vocabulary refers to the specific terms and phrases used by a company to maintain brand consistency. HeyGen's translation tool allows users to set brand vocabulary to ensure that translations align with the company's established terminology.

๐Ÿ’กEnterprise clients

Enterprise clients are large businesses or organizations that require advanced and scalable solutions. HeyGen offers high-quality Studio avatars and additional features like knowledge base and proofreading tailored for enterprise clients.


Welcome to today's HeyGen webinar featuring Melissa, who manages customer relationships at HeyGen.

Melissa introduces herself and explains her role in helping HeyGen customers maximize value.

Introduction of HeyGen 101 for Business and its key use cases and products.

Participants from various global locations join the webinar, highlighting the international reach of HeyGen.

All attendees receive five free credits to start with HeyGen, promoting ease of access to the platform.

Melissa emphasizes the importance of customer feedback for improving HeyGen products and services.

Overview of HeyGen's mission to make visual storytelling accessible to all.

Discussion of HeyGen's Avatar video and video translation products, and their benefits for businesses.

Explanation of common use cases for Avatar video in HR, internal training, marketing, and product help documentation.

Testimonial from Roland Frasier on using HeyGen to generate significant revenue quickly with AI automation.

Demonstration of creating an instant Avatar using HeyGen's AI Studio, highlighting its user-friendly interface.

Introduction to the emotional control feature for HeyGen's public voices, allowing customization of avatar expressions.

Overview of video translation capabilities, including knowledge base and brand vocabulary features.

Example of HubSpot using HeyGen for efficient and impactful video translation in their marketing efforts.

Final encouragement to test HeyGen's features and provide feedback to further enhance the platform.

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