Using AI To Make Ads (Midjourney Review)

Lucas Keeler
24 Apr 202406:39

TLDRThis video provides an in-depth look at how the presenter uses the AI platform Midjourney to create compelling ad creatives for clients. Midjourney, a tool that turns text into photorealistic images, is praised for its effectiveness in advertising. The presenter demonstrates the process of using Midjourney within Discord, from purchasing the service for a modest monthly fee to creating and upscaling images for ad campaigns. The video showcases the creation of an ad featuring Wagyu hamburgers, emphasizing the preference for using images of cooking meat over raw to entice viewers. The presenter also shares insights on ad performance and the importance of selecting the right visuals. The video concludes with a recommendation for using Canva or Photoshop for further image editing and encourages viewers to experiment with AI in their own ad campaigns.

Takeaways

  • 📈 Midjourney is a platform that turns text into photos, which can be used to create realistic ad creatives.
  • 💻 The Midjourney website is user-friendly and offers a subscription service starting at around $9 or $10 per month.
  • 📱 Users can create images directly within Discord by using specific commands provided by Midjourney.
  • 📷 The AI-generated images can be used for various purposes, including as ad creatives for clients.
  • 🚀 Midjourney has shown consistent improvement, with its AI-generated images becoming increasingly realistic.
  • 📈 The speaker has found that using AI-generated images in ads has performed well in the past.
  • 🍔 For the meat industry client, the speaker prompts Midjourney to create images of Wagyu hamburgers cooking on a grill.
  • 📹 The speaker recommends specifying the camera model to replicate in the photo for a more professional look.
  • 🔍 Before finalizing, the images are upscaled for better quality, reducing graininess and pixelation.
  • 🍳 When advertising meat products, showing the meat cooking on a grill rather than raw performs better in ads.
  • 📊 The speaker shares examples of successful ads using AI-generated images, emphasizing the effectiveness of this approach.
  • 📝 For clients with existing high-quality product photos, Midjourney may not be necessary, but it's an option for creating new product shoots.

Q & A

  • What is the purpose of the video?

    -The purpose of the video is to demonstrate how the speaker uses AI, specifically Midjourney, to create ad creatives for their clients.

  • What is Midjourney and how does it help in ad creation?

    -Midjourney is a platform that turns text into photos. It is used to create realistic images for advertisements, which have been found to perform well.

  • How much does it cost to use Midjourney?

    -The speaker mentions that Midjourney costs around $9 or $10 a month, which is considered affordable, especially for frequent use.

  • Where are the images created using Midjourney?

    -Images are created within Discord, using one of the platform's side channels.

  • What is the process of creating an image with Midjourney?

    -The user types a prompt describing the desired image, adds any specific details like camera model or style, and then uses the 'slash' command followed by 'imagine' to create the image.

  • How does the speaker enhance the images created by Midjourney?

    -The speaker uses the 'upscale creative' feature to add more pixels to the image, reducing graininess and making it look more realistic.

  • What is the speaker's client's industry?

    -The client is in the meat industry.

  • Why does the speaker prefer to show meat cooking on a grill rather than raw meat in ads?

    -The speaker has found that showing meat cooking on a grill or already cooked on a plate performs better in ads, as it gives a mouth-watering vibe and enhances the viewer's desire for the product.

  • What are the speaker's recommendations for platforms to edit the images after enhancing them?

    -The speaker recommends using Canva or Photoshop for editing the images after they have been enhanced.

  • What is the speaker's advice for using AI in meat brand advertising?

    -The speaker advises against using raw meat in advertisements for meat brands, as it has not yielded good results in their experience.

  • Can existing product photos be used in Midjourney?

    -The speaker suggests that it might be possible to add one's own products and images into Midjourney to create product photo shoots, but they are not yet advanced in this aspect.

  • How does the speaker feel about the performance of AI-generated ads?

    -The speaker is positive about the performance of AI-generated ads, stating that they have been performing well for their clients.

Outlines

00:00

🚀 Introduction to Mid Journey for AI-Generated Ads

The video begins with an introduction to Mid Journey, a platform that transforms text into high-quality, realistic photos, ideal for use in advertisements. The speaker discusses the cost-effectiveness of the platform, its ease of use within Discord, and the process of creating images with specific prompts. The speaker also shares their experience using Mid Journey to create ad creatives that have performed well in the past. The client's industry is in the meat sector, and the speaker demonstrates how to prompt Mid Journey to create an image of Wagyu hamburgers cooking on a grill, including camera specifications for a more realistic outcome. The resulting images are reviewed, and the speaker explains how to upscale the images for better quality using the 'upscale creative' feature.

05:02

📈 Analyzing Ad Performance with AI-Generated Images

The speaker continues by reflecting on the effectiveness of using AI-generated images in advertisements, particularly in the meat industry. They note that showing meat cooking on a grill or already cooked tends to perform better than raw meat in ads, as it creates a more appetizing and compelling visual. The video includes examples of successful ads that utilized AI-generated images, such as a testimonial featuring sausages cooking in a pan. The speaker advises against using raw meat in meat brand advertisements based on their experience and suggests testing different approaches. They also mention that not all clients require Mid Journey, as some already have professional product photos. The video concludes with an invitation to subscribe and like for more content on using Mid Journey for ad creatives.

Mindmap

Keywords

💡Midjourney

Midjourney is a platform that specializes in converting text prompts into photo-realistic images. In the context of the video, it is used to create ad creatives for clients. The video demonstrates how the platform is utilized to generate images of Wagyu hamburgers for advertising purposes, highlighting its effectiveness in producing high-quality visuals for marketing materials.

💡AI Photos

AI Photos refers to the use of artificial intelligence to generate images. In the video, the creator discusses the use of AI-generated photos in advertising, emphasizing their effectiveness and cost-efficiency. The creator shares their experience with using AI photos for ad creatives and notes that they have performed well in past campaigns.

💡Ad Creatives

Ad Creatives are the visual and textual content used in advertising campaigns. The video focuses on the process of creating ad creatives using AI, specifically through the Midjourney platform. The creator walks through the steps of generating images that can be used as ad creatives, demonstrating the potential of AI in enhancing marketing strategies.

💡Discord

Discord is a communication platform where the Midjourney service operates to create images. In the video, the creator mentions that after purchasing Midjourney, users will be making their photos inside Discord, which is used as the interface for interacting with the AI image generation service.

💡Upscale Creative

Upscale Creative is a feature within Midjourney that enhances the resolution and quality of the generated images by adding more pixels. The video demonstrates the use of this feature to improve the clarity and realism of the AI-generated images of hamburgers, making them suitable for use in advertisements.

💡Meat Industry

The Meat Industry refers to the business sector involved in the processing and selling of meat products. The client featured in the video is part of the meat industry, and the creator uses Midjourney to generate images of cooked Wagyu hamburgers to be used in ad creatives for this client.

💡Pixelation

Pixelation refers to the appearance of digital images when they are not of high enough resolution, resulting in a blocky, pixelated look. The video discusses the issue of pixelation in AI-generated images and how the Upscale Creative feature of Midjourney can be used to reduce pixelation and improve image quality.

💡Canva

Canva is a graphic design platform used for creating visual content. The video suggests using Canva or Photoshop for editing the AI-generated images before using them in ad creatives. It is mentioned as a user-friendly tool for those who want to make adjustments to their images without advanced design skills.

💡Photoshop

Photoshop is a professional image editing software used for advanced manipulation of visual content. Alongside Canva, it is recommended in the video for users who wish to edit their AI-generated images with more detailed and sophisticated tools.

💡Grill

A Grill is a cooking appliance used to cook food, often associated with outdoor cooking. In the context of the video, the creator chooses to depict hamburgers cooking on a grill for the ad creatives, as it provides a more appetizing and desirable image compared to raw meat, which has been found to perform worse in advertising.

💡Testimonial

A Testimonial is a personal recommendation or endorsement of a product or service. The video mentions the use of a customer testimonial in an ad that featured sausage cooking, which performed well. It illustrates the effectiveness of using real customer experiences to promote products in advertising.

Highlights

AI is used to create ads by turning text into highly realistic photos for advertising purposes.

Midjourney is a platform that excels at converting text into photos, ideal for ad creatives.

The cost of using Midjourney is relatively low at approximately $9-10 per month.

All photo creation with Midjourney is managed through Discord, making it user-friendly.

The speaker shares their process of using Midjourney to create ad creatives for a client in the meat industry.

Previously created ad creatives using Midjourney have performed well.

The client's ad creative involves a photo of Wagyu hamburgers cooking on a grill.

The use of a specific camera model, Sony a73, is mentioned to replicate in the photo for a realistic effect.

The term 'hyper-realistic' is considered for the prompt to enhance the photo's quality.

Midjourney's image results are reviewed and selected for their suitability in ad campaigns.

The 'upscale creative' feature is used to enhance the resolution and clarity of the generated images.

The enhanced images are compared before and after to showcase the improvement in quality.

The speaker recommends using Canva or Photoshop for further editing if necessary.

Cooked meat on a grill is preferred over raw meat for ad creatives based on performance data.

An example of a successful ad using AI photos for meat boxes is presented.

A testimonial ad featuring cooked sausage performed well, emphasizing the appeal of showing cooked meat.

Raw meat in ads has not yielded good results for meat brand advertising.

The potential to add custom products into Midjourney for creating product photo shoots is mentioned.

The video concludes with an encouragement to subscribe for more content on using Midjourney for ad creatives.

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